Foursquare is one of the current hot location-based apps. Described as a ‘mobile social location app’ it is part-game, part-customer loyalty programme, part-social network. In Foursquare’s own words: “…a location-based mobile platform that makes cities easier to use and more interesting to explore.”

Users ‘check in’ to venues and locations, can leave tips and share with their Facebook friends and Twitter followers, become the ‘Mayor’ and receive free loyalty gifts, collect badges, not to mention receive discounts and deals under the Foursquare ‘Specials’ button.

As a Foursquare marketing agency, Umpf can help you make the most of your brand’s potential on Foursquare. Whether it’s as simple as claiming your company’s various venues, to creating bespoke social media campaigns that integrate with your wider marketing activity.

During 2011 we’re running our own Foursquare offer, which you can read more about, or watch the film we’ve made.

Give your Foursquare marketing strategy a bit of Umpf.

Call free on 0800 4 10 20 10 or email foursquare@umpf.co.uk

ps To understand the size of Foursquare – there were 341 million check-ins during 2010 and it grew by 3,400% – this infographic visualises it quite nicely (click to see full size).