Comments for Umpf blog http://www.umpf.co.uk It's like PR, but with a bit more Umpf. Mon, 16 Jan 2012 16:22:25 +0000 http://wordpress.org/?v=2.8.2 hourly 1 Comment on Social Media Usage in the UK – The Findings by Craig Gilman http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1857 Craig Gilman Mon, 16 Jan 2012 16:22:25 +0000 http://www.umpf.co.uk/?p=3811#comment-1857 I am interested to see how these stats can be related to what faith these people are. i.e % of people who call themselves, Christian, Muslim, Sikh, etc... I am interested to see how these stats can be related to what faith these people are. i.e % of people who call themselves, Christian, Muslim, Sikh, etc…

]]> Comment on How can great photography help PR? Five Fantastic PR Photos by Barney Allen http://www.umpf.co.uk/blog/pr/how-can-great-photography-help-pr-five-fantastic-pr-photos/comment-page-1/#comment-1850 Barney Allen Tue, 10 Jan 2012 13:50:59 +0000 http://www.umpf.co.uk/?p=3934#comment-1850 It's great to see someone endorsing the benefits of creative photography for PR. The key word is creative though. All too often images taken at press events can be unoriginal and obvious, not because the photographer hasn't got the ability, but simply because they play safe, delivering what they know picture desks will take. As a photographer (with past experience of working in PR), I always look to capture both the picture desk's ideal shot alongside a series of more creative images. This way, news editors looking for a picture that 'tells the story' are happy while the client also has shots which themselves can become newsworthy in their own right. Also, I'd say that a good picture can increase the impact of a release by a factor far greater than two. 80% of communication is visual and the right picture demands attention, intrigues the reader and endures. Hiring the right photographer and then developing a good working relationship with them over the course of time adds real value to campaigns and ongoing marketing and PR activity. It’s great to see someone endorsing the benefits of creative photography for PR. The key word is creative though. All too often images taken at press events can be unoriginal and obvious, not because the photographer hasn’t got the ability, but simply because they play safe, delivering what they know picture desks will take.

As a photographer (with past experience of working in PR), I always look to capture both the picture desk’s ideal shot alongside a series of more creative images. This way, news editors looking for a picture that ‘tells the story’ are happy while the client also has shots which themselves can become newsworthy in their own right.

Also, I’d say that a good picture can increase the impact of a release by a factor far greater than two. 80% of communication is visual and the right picture demands attention, intrigues the reader and endures. Hiring the right photographer and then developing a good working relationship with them over the course of time adds real value to campaigns and ongoing marketing and PR activity.

]]> Comment on Social Media Usage in the UK – The Findings by Jan http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1848 Jan Mon, 09 Jan 2012 13:01:22 +0000 http://www.umpf.co.uk/?p=3811#comment-1848 Great to see some UK stats! Like Chris Smith commented above - some credits on the infographic would be good. It took a while to track down a shared image to the source post, even with a link back to your site. Thanks for providing additional info and data along with the graphic, it answers my other questions - when and how was the data collected? Great to see some UK stats! Like Chris Smith commented above – some credits on the infographic would be good. It took a while to track down a shared image to the source post, even with a link back to your site. Thanks for providing additional info and data along with the graphic, it answers my other questions – when and how was the data collected?

]]> Comment on Top Social Media Agencies UK by Leading Social Media Agency. Umpf, Top Ten UK Social Media Agency. http://www.umpf.co.uk/blog/pr/top-social-media-agencies-uk/comment-page-1/#comment-1845 Leading Social Media Agency. Umpf, Top Ten UK Social Media Agency. Thu, 05 Jan 2012 15:08:52 +0000 http://www.umpf.co.uk/?p=2545#comment-1845 [...] fact, Umpf was the only agency outside the South East listed in Econsultancy’s Top Ten Social Media Agency [...] [...] fact, Umpf was the only agency outside the South East listed in Econsultancy’s Top Ten Social Media Agency [...]

]]> Comment on Social Media by Leading Social Media Agency. Umpf, Top Ten UK Social Media Agency. http://www.umpf.co.uk/social-media/comment-page-1/#comment-1844 Leading Social Media Agency. Umpf, Top Ten UK Social Media Agency. Thu, 05 Jan 2012 15:06:43 +0000 http://www.umpf.co.uk/?page_id=741#comment-1844 [...] media gong lands in the Umpf trophy cabinet, we believe it cements our position as one of the top social media agencies in the [...] [...] media gong lands in the Umpf trophy cabinet, we believe it cements our position as one of the top social media agencies in the [...]

]]> Comment on Social Media Usage in the UK – The Findings by Jon Priestley http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1806 Jon Priestley Fri, 09 Dec 2011 15:26:37 +0000 http://www.umpf.co.uk/?p=3811#comment-1806 Hi Seb Thanks for your question - the survey was carried out online but respondents were recruited by use of an email sent out to the general sample. Good point to raise about the likelihood of the respondents being more likely to be users of social media, but the prevelance of email in the UK and widespread access to the internet is such that we don't think this would have skewed the results particularly. Hi Seb

Thanks for your question – the survey was carried out online but respondents were recruited by use of an email sent out to the general sample. Good point to raise about the likelihood of the respondents being more likely to be users of social media, but the prevelance of email in the UK and widespread access to the internet is such that we don’t think this would have skewed the results particularly.

]]> Comment on Social Media Usage in the UK – The Findings by Social Media Usage in the UK - CBL Blog http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1801 Social Media Usage in the UK - CBL Blog Wed, 07 Dec 2011 15:52:34 +0000 http://www.umpf.co.uk/?p=3811#comment-1801 [...] excellent finding from Umpf together with Your Say Pays, detailing the Social Media Usage in the UK from research conducted [...] [...] excellent finding from Umpf together with Your Say Pays, detailing the Social Media Usage in the UK from research conducted [...]

]]> Comment on Social Media Usage in the UK – The Findings by Seb http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1797 Seb Tue, 06 Dec 2011 12:02:37 +0000 http://www.umpf.co.uk/?p=3811#comment-1797 Interesting resutls - could you tell us how the survey was carried out? If it was done electronically (e.g. on-line or by email) did you allow for the likelihood that those completing the survey were much more likely to be users of social media than the population as a whole? Interesting resutls – could you tell us how the survey was carried out? If it was done electronically (e.g. on-line or by email) did you allow for the likelihood that those completing the survey were much more likely to be users of social media than the population as a whole?

]]> Comment on Social Media Usage in the UK – The Findings by Business Strategies: Out with the old, in with the social media? | WorsleyJoe http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1784 Business Strategies: Out with the old, in with the social media? | WorsleyJoe Sun, 20 Nov 2011 18:39:04 +0000 http://www.umpf.co.uk/?p=3811#comment-1784 [...] is difficult to imagine the online world without any social media platforms. Approximately 37 million adults in the UK use Facebook and 15.5 million use Twitter. These are phenomenal statistics and are very difficult [...] [...] is difficult to imagine the online world without any social media platforms. Approximately 37 million adults in the UK use Facebook and 15.5 million use Twitter. These are phenomenal statistics and are very difficult [...]

]]> Comment on Social Media Usage in the UK – The Findings by Scared of Social Media? : Bluewood Training http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1779 Scared of Social Media? : Bluewood Training Fri, 18 Nov 2011 17:14:35 +0000 http://www.umpf.co.uk/?p=3811#comment-1779 [...] correctly and to its full advantage, social media is something to be embraced by a business. 37.4 million UK adults use Facebook regularly, 15.5 million UK adults are on Twitter and 7.9 million of them use [...] [...] correctly and to its full advantage, social media is something to be embraced by a business. 37.4 million UK adults use Facebook regularly, 15.5 million UK adults are on Twitter and 7.9 million of them use [...]

]]> Comment on How Should PRs Pitch to Bloggers? by Brad Jordan http://www.umpf.co.uk/blog/uncategorized/how-should-prs-pitch-to-bloggers/comment-page-1/#comment-1764 Brad Jordan Wed, 09 Nov 2011 11:26:53 +0000 http://www.umpf.co.uk/?p=4895#comment-1764 Nice summary. I blogged a response as I was running out of space here! http://bradj.co.uk/2011/11/09/pr-blogger-relationship/ Nice summary. I blogged a response as I was running out of space here!

http://bradj.co.uk/2011/11/09/pr-blogger-relationship/

]]> Comment on How Should PRs Pitch to Bloggers? by The Blogger/PR relationship and pitch process | Brad Jordan http://www.umpf.co.uk/blog/uncategorized/how-should-prs-pitch-to-bloggers/comment-page-1/#comment-1763 The Blogger/PR relationship and pitch process | Brad Jordan Wed, 09 Nov 2011 11:25:58 +0000 http://www.umpf.co.uk/?p=4895#comment-1763 [...] read an interesting article on Umpf’s blog earlier this morning, a summary of a PR/Blogger outreach event they attended earlier in the month. [...] [...] read an interesting article on Umpf’s blog earlier this morning, a summary of a PR/Blogger outreach event they attended earlier in the month. [...]

]]> Comment on Social Media Campaigns: Hall of Fame by Brad Jordan http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-1732 Brad Jordan Tue, 25 Oct 2011 13:34:05 +0000 http://www.umpf.co.uk/?p=1159#comment-1732 Where's BMW's "The Hire"? It was one of the greatest social media marketing campaigns ever! Plus it was way ahead of its time (I'm talking 2001-2002). You can't omit a campaign as big as that! http://bradj.co.uk/2011/10/20/greatest-social-media-marketing-campaign-ever/ Where’s BMW’s “The Hire”? It was one of the greatest social media marketing campaigns ever! Plus it was way ahead of its time (I’m talking 2001-2002).

You can’t omit a campaign as big as that!

http://bradj.co.uk/2011/10/20/greatest-social-media-marketing-campaign-ever/

]]> Comment on Social Media Usage in the UK – The Findings by the return of the digibotS! | Birmingham Settlement internal blog http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1728 the return of the digibotS! | Birmingham Settlement internal blog Fri, 21 Oct 2011 12:39:05 +0000 http://www.umpf.co.uk/?p=3811#comment-1728 [...] Just read that more than half aof UK pensioners are online – anything to do with our digital champions…let’s hope so! http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/ [...] [...] Just read that more than half aof UK pensioners are online – anything to do with our digital champions…let’s hope so! http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/ [...]

]]> Comment on TTA Worldchoice Strength & Vision Conference: Passport to Social Media by Adrian Johnson http://www.umpf.co.uk/blog/social-media/tta-worldchoice-strength-vision-conference-passport-to-social-media/comment-page-1/#comment-1726 Adrian Johnson Thu, 20 Oct 2011 12:20:51 +0000 http://www.umpf.co.uk/?p=4545#comment-1726 Hi Helder. I will email you the document. The photo link was actually an app for the iPhone: http://instagr.am/ cheers, adrian Hi Helder. I will email you the document. The photo link was actually an app for the iPhone: http://instagr.am/
cheers,
adrian

]]> Comment on Social Media Usage in the UK – The Findings by Infographic: social media use in the UK « AcLits and transition http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1725 Infographic: social media use in the UK « AcLits and transition Wed, 19 Oct 2011 15:06:06 +0000 http://www.umpf.co.uk/?p=3811#comment-1725 [...] website, and thought it might be useful to contextualise my study a little. The source – Umpf– may or may not be a good one, so I have to be careful in using the data that arose from a survey [...] [...] website, and thought it might be useful to contextualise my study a little. The source – Umpf– may or may not be a good one, so I have to be careful in using the data that arose from a survey [...]

]]> Comment on Social Media Usage in the UK – The Findings by Social Media in the UK, who’s doing what… | Lucid Blog http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1724 Social Media in the UK, who’s doing what… | Lucid Blog Wed, 19 Oct 2011 13:58:37 +0000 http://www.umpf.co.uk/?p=3811#comment-1724 [...] Umpf have put together this fab Infographic on Social Media usage in the UK. [...] [...] Umpf have put together this fab Infographic on Social Media usage in the UK. [...]

]]> Comment on TTA Worldchoice Strength & Vision Conference: Passport to Social Media by Helder Lemos - Gallivant Travel Agency http://www.umpf.co.uk/blog/social-media/tta-worldchoice-strength-vision-conference-passport-to-social-media/comment-page-1/#comment-1722 Helder Lemos - Gallivant Travel Agency Mon, 17 Oct 2011 10:49:51 +0000 http://www.umpf.co.uk/?p=4545#comment-1722 Spoke briefly on my own Facebook presentation to Rotary Club members - most of them 70 or over. Great presentation, helped clear up many concerns. Have your link for the images and videos presentation but seem to missing the link for some sort of 10 point checklist, etc. You also mentioned a photo correction software, a real bonus for bad photographers like myself - could you be so kind as to remind me of the software name? Thanks Spoke briefly on my own Facebook presentation to Rotary Club members – most of them 70 or over. Great presentation, helped clear up many concerns. Have your link for the images and videos presentation but seem to missing the link for some sort of 10 point checklist, etc. You also mentioned a photo correction software, a real bonus for bad photographers like myself – could you be so kind as to remind me of the software name? Thanks

]]> Comment on Social Media Digest:Kred launch, Heinz Facebook and Hacking by Shawn Roberts http://www.umpf.co.uk/blog/social-media/social-media-digestkred-launch-heinz-facebook-and-hacking/comment-page-1/#comment-1708 Shawn Roberts Fri, 07 Oct 2011 17:11:54 +0000 http://www.umpf.co.uk/?p=4626#comment-1708 Jon, Thanks for including us in your rundown. Kred is less about raw reach than it is reaching the right people by interests - identifying the most influential people in a community that have a history of high engagement within it. We hope that this will help everybody have richer, more lively online relationships, not just brands. Cheers! Shawn Jon, Thanks for including us in your rundown. Kred is less about raw reach than it is reaching the right people by interests – identifying the most influential people in a community that have a history of high engagement within it. We hope that this will help everybody have richer, more lively online relationships, not just brands.
Cheers!
Shawn

]]> Comment on Social Media Campaigns – Hall of Fame II by Top 50 social media campaigns revealed by Jonathan Priestley | TechnologyNews http://www.umpf.co.uk/blog/social-media/social-media-campaigns-hall-of-fame-ii/comment-page-1/#comment-1704 Top 50 social media campaigns revealed by Jonathan Priestley | TechnologyNews Wed, 05 Oct 2011 15:21:19 +0000 http://www.umpf.co.uk/?p=4366#comment-1704 [...] For the full rundown, you can visit the blog here. [...] [...] For the full rundown, you can visit the blog here. [...]

]]> Comment on Social Media Usage in the UK – The Findings by Twitter statistics for 2011 - Global | Social Talent http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1700 Twitter statistics for 2011 - Global | Social Talent Tue, 04 Oct 2011 16:34:49 +0000 http://www.umpf.co.uk/?p=3811#comment-1700 [...] the other side of the Atlantic, Umpf asked 2,400 adults in the United Kingdom what social networking platforms they used. They found [...] [...] the other side of the Atlantic, Umpf asked 2,400 adults in the United Kingdom what social networking platforms they used. They found [...]

]]> Comment on Social Media Usage in the UK – The Findings by Social Media Usage in the UK | //G.Fact - Communication design http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1699 Social Media Usage in the UK | //G.Fact - Communication design Tue, 04 Oct 2011 11:16:16 +0000 http://www.umpf.co.uk/?p=3811#comment-1699 [...] Social Media Usage in the UK is a new infographic from Umpf.co.uk.  [...] [...] Social Media Usage in the UK is a new infographic from Umpf.co.uk.  [...]

]]> Comment on TTA Worldchoice Strength & Vision Conference: Passport to Social Media by Adrian http://www.umpf.co.uk/blog/social-media/tta-worldchoice-strength-vision-conference-passport-to-social-media/comment-page-1/#comment-1682 Adrian Mon, 26 Sep 2011 11:43:53 +0000 http://www.umpf.co.uk/?p=4545#comment-1682 I've emailed you the link, Stephen. all the best, adrian I’ve emailed you the link, Stephen.
all the best,
adrian

]]> Comment on TTA Worldchoice Strength & Vision Conference: Passport to Social Media by stephen http://www.umpf.co.uk/blog/social-media/tta-worldchoice-strength-vision-conference-passport-to-social-media/comment-page-1/#comment-1680 stephen Mon, 26 Sep 2011 09:06:21 +0000 http://www.umpf.co.uk/?p=4545#comment-1680 Dear Adrian, Really enjoyed your presentation, Please send link for instagram thanks Stephen Dear Adrian,
Really enjoyed your presentation,
Please send link for instagram

thanks

Stephen

]]> Comment on Social Media Campaigns – Hall of Fame II by Mark Dorey http://www.umpf.co.uk/blog/social-media/social-media-campaigns-hall-of-fame-ii/comment-page-1/#comment-1676 Mark Dorey Thu, 22 Sep 2011 12:41:41 +0000 http://www.umpf.co.uk/?p=4366#comment-1676 Great list, particularly love the Tippex campaign. Wasted a good chunk of time coming up with every possible scenario I could think of! There's a similar YouTube takeover for a beer brand - think it was Corona, that was equally as innovative. (The branding obviously didn't work on me though, as I can't remember who it was!) Keep up the good work. Mark Great list, particularly love the Tippex campaign. Wasted a good chunk of time coming up with every possible scenario I could think of! There’s a similar YouTube takeover for a beer brand – think it was Corona, that was equally as innovative. (The branding obviously didn’t work on me though, as I can’t remember who it was!)

Keep up the good work.

Mark

]]> Comment on Social Media Usage in the UK – The Findings by Social Media and Silver Surfers | Marketing to the older generations http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1657 Social Media and Silver Surfers | Marketing to the older generations Tue, 20 Sep 2011 09:32:19 +0000 http://www.umpf.co.uk/?p=3811#comment-1657 [...] about Social Media and The Archers, it was interesting to read research from UK based PR agency Umpf that more than half the nation’s pensionable population currently uses [...] [...] about Social Media and The Archers, it was interesting to read research from UK based PR agency Umpf that more than half the nation’s pensionable population currently uses [...]

]]> Comment on Will Social Media be our Dotcom Bubble 2.0? by Arguments I’m Tired of Hearing; Episode #389567 « Marty Andrade http://www.umpf.co.uk/blog/pr/will-social-media-be-our-dotcom-bubble-2-0/comment-page-1/#comment-1655 Arguments I’m Tired of Hearing; Episode #389567 « Marty Andrade Tue, 20 Sep 2011 07:32:55 +0000 http://www.umpf.co.uk/?p=3172#comment-1655 [...] Will Social Media be our Dotcom Bubble 2.0? (umpf.co.uk) [...] [...] Will Social Media be our Dotcom Bubble 2.0? (umpf.co.uk) [...]

]]> Comment on Social Media Usage in the UK – The Findings by Adrian Johnson http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1641 Adrian Johnson Fri, 16 Sep 2011 09:13:57 +0000 http://www.umpf.co.uk/?p=3811#comment-1641 Hi Mike, Our budget didn't stretch to surveying the nation (well, not this year at least) :-) so we took a 2,400-person representative sample and extrapolated the figures. So, caution needed on treating as fact, but as an example, we reckon there's 37.4m UK adults using Facebook regularly; back in March Facebook Europe's VP said they'd reached 30 million in the UK. So, extrapolated, yes, but we don't think it's too far off. Hi Mike,
Our budget didn’t stretch to surveying the nation (well, not this year at least) :-) so we took a 2,400-person representative sample and extrapolated the figures. So, caution needed on treating as fact, but as an example, we reckon there’s 37.4m UK adults using Facebook regularly; back in March Facebook Europe’s VP said they’d reached 30 million in the UK. So, extrapolated, yes, but we don’t think it’s too far off.

]]> Comment on Clever Research; A Powerful Tool for PR and Social Media by Adrian Johnson http://www.umpf.co.uk/blog/pr/clever-research-a-powerful-tool-for-pr-and-social-media/comment-page-1/#comment-1640 Adrian Johnson Fri, 16 Sep 2011 09:03:27 +0000 http://www.umpf.co.uk/?p=4073#comment-1640 Hi Jim, We wrote a post on the research: http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings. There's a clickable link, fourth paragraph down ("If you like statistics, you can view them all here.") which takes you do the full research stats. Cheers, Adrian Hi Jim,
We wrote a post on the research: http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings. There’s a clickable link, fourth paragraph down (”If you like statistics, you can view them all here.”) which takes you do the full research stats.
Cheers,
Adrian

]]> Comment on Clever Research; A Powerful Tool for PR and Social Media by Jim Kent http://www.umpf.co.uk/blog/pr/clever-research-a-powerful-tool-for-pr-and-social-media/comment-page-1/#comment-1639 Jim Kent Thu, 15 Sep 2011 14:46:19 +0000 http://www.umpf.co.uk/?p=4073#comment-1639 Read a reference to your research on Social Seniors in Mature Times. Can you point me to a report of this research (when, where, how many, questions)? I’m curious how this squares with earlier reports that 2/3 OAPs have never accessed the internet. Jim Kent (SW Seniors Forum on Ageing) Read a reference to your research on Social Seniors in Mature Times. Can you point me to a report of this research (when, where, how many, questions)? I’m curious how this squares with earlier reports that 2/3 OAPs have never accessed the internet.

Jim Kent
(SW Seniors Forum on Ageing)

]]> Comment on Clever Research; A Powerful Tool for PR and Social Media by Jim Kent http://www.umpf.co.uk/blog/pr/clever-research-a-powerful-tool-for-pr-and-social-media/comment-page-1/#comment-1638 Jim Kent Thu, 15 Sep 2011 14:44:32 +0000 http://www.umpf.co.uk/?p=4073#comment-1638 Read a reference to your research on Social Seniors in Mature Times. Can you point me to a report of this research (when, where, how many, questions)? I'm curious how this sq Read a reference to your research on Social Seniors in Mature Times. Can you point me to a report of this research (when, where, how many, questions)? I’m curious how this sq

]]> Comment on Social Media Usage in the UK – The Findings by Social Networking In The UK Stats - July 2011 | Social Media for Business http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1637 Social Networking In The UK Stats - July 2011 | Social Media for Business Thu, 15 Sep 2011 11:24:01 +0000 http://www.umpf.co.uk/?p=3811#comment-1637 [...] The research was turned into an infographic by Vapour and a paper by PR agency Umpf. [...] [...] The research was turned into an infographic by Vapour and a paper by PR agency Umpf. [...]

]]> Comment on Social Media Usage in the UK – The Findings by Mike http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1634 Mike Mon, 12 Sep 2011 09:34:12 +0000 http://www.umpf.co.uk/?p=3811#comment-1634 Morning Guys, Great piece of research - opening a whole world of possibilities. One question and excuse my ignorance, how does the algorithm or equation work that equates a few thousand people being surveyed to getting a statistic for the nation? Just curious?? Morning Guys,

Great piece of research – opening a whole world of possibilities. One question and excuse my ignorance, how does the algorithm or equation work that equates a few thousand people being surveyed to getting a statistic for the nation? Just curious??

]]> Comment on Social Media Usage in the UK – The Findings by Adrian Johnson http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1629 Adrian Johnson Thu, 08 Sep 2011 13:37:14 +0000 http://www.umpf.co.uk/?p=3811#comment-1629 Thanks for the comments, Chris. Yes, we umm-ed and ahh-ed about branding it, but in the end thought it might be used more frequently elsewhere without the branding. Thanks for the comments, Chris. Yes, we umm-ed and ahh-ed about branding it, but in the end thought it might be used more frequently elsewhere without the branding.

]]> Comment on Social Media Usage in the UK – The Findings by Chris Smith http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1628 Chris Smith Thu, 08 Sep 2011 09:26:59 +0000 http://www.umpf.co.uk/?p=3811#comment-1628 Great research info, transparency & infographic -IMHO suggest you credit yourselves on infographic to maximise promotion! Great research info, transparency & infographic -IMHO suggest you credit yourselves on infographic to maximise promotion!

]]> Comment on Social Media by Social Seniors: More Than Half of Pensioners Now on Facebook, Umpf Social Media Research Reveals | acac.info http://www.umpf.co.uk/social-media/comment-page-1/#comment-1627 Social Seniors: More Than Half of Pensioners Now on Facebook, Umpf Social Media Research Reveals | acac.info Wed, 07 Sep 2011 16:04:37 +0000 http://www.umpf.co.uk/?page_id=741#comment-1627 [...] and social media agency Umpf released commentary of a research, conducted among scarcely 2,400 UK adults, that showed how [...] [...] and social media agency Umpf released commentary of a research, conducted among scarcely 2,400 UK adults, that showed how [...]

]]> Comment on Social Media Usage in the UK – The Findings by Meer dan 30% Britten heeft Twitter-account | Twittermania http://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/comment-page-1/#comment-1626 Meer dan 30% Britten heeft Twitter-account | Twittermania Wed, 07 Sep 2011 14:00:28 +0000 http://www.umpf.co.uk/?p=3811#comment-1626 [...] [...] [...] [...]

]]> Comment on Helping the ‘Hand of God’ with social media by Cesar (Argentino) http://www.umpf.co.uk/blog/pr/social-media-helps-hand-of-god/comment-page-1/#comment-1620 Cesar (Argentino) Sat, 03 Sep 2011 16:27:02 +0000 http://www.umpf.co.uk/?p=1096#comment-1620 En 1966 organizaron en Inglaterra la copa del mundo, una copa llena de episodios oscuros... Como la primera vez que se echaba a un jugador del campo de fútbol (Antonio Rattin) precisamente favoreciendo al equipo local (Inglaterra) en un partido de cuartos de final dirigido por Rudolf Kreitlein (Alemania Federal). En otro partido también muy polémico, de cuartos de final jugaban Alemania Federal y Uruguay donde el arbitro James Finney (Inglaterra) claramente favoreció a Alemania.. no hace falta ser Einstein para darse cuenta de lo que sucedía. El Arbitro alemán favoreció a Inglaterra y el arbitro ingles favoreció a Alemania... selecciones que jugaron la final de ese mundial en donde gano Inglaterra con un gol donde la pelota nunca entro al arco. En síntesis, la moraleja es que todo vuelve. Ganaron un mundial con trampa por el que nunca pidieron disculpas ¿y pretenden que se les pida disculpas a ustedes por una trampa que los dejo afuera en otro mundial?. Ustedes señores ingleses son el colmo... En mi país tenemos un refrán: "a llorar a la iglesia"... sean buenos perdedores y si pretenden una disculpa primero pidan perdón ustedes porque a ladrones no le gana nadie. In 1966 England hosted the World Cup, a cup full of dark episodes ... Like the first time that a player threw the football field (Antonio Rattin) just favoring the home team (England) in a quarterfinal game led by Rudolf Kreitlein (West Germany). In another match also very controversial quarter-final played West Germany and Uruguay where the judge James Finney (England) clearly favored Germany .. it does not take Einstein to realize what was happening. German referee favored England and the English referee favored Germany ... played the final selections of the world where England won with a goal where the ball never entered the goal. In short, the moral is that everything returns. They won a trick by the world never apologized what they intend to apologize to you for a trap that left off in another world?. You Englishmen are the ultimate ... In my country we have a saying: "to mourn the church" ... be good losers and if they want an apology first apologize to you because thieves will not win anyone. Perdón (pero por la traducción) En 1966 organizaron en Inglaterra la copa del mundo, una copa llena de episodios oscuros… Como la primera vez que se echaba a un jugador del campo de fútbol (Antonio Rattin) precisamente favoreciendo al equipo local (Inglaterra) en un partido de cuartos de final dirigido por Rudolf Kreitlein (Alemania Federal).
En otro partido también muy polémico, de cuartos de final jugaban Alemania Federal y Uruguay donde el arbitro James Finney (Inglaterra) claramente favoreció a Alemania.. no hace falta ser Einstein para darse cuenta de lo que sucedía. El Arbitro alemán favoreció a Inglaterra y el arbitro ingles favoreció a Alemania… selecciones que jugaron la final de ese mundial en donde gano Inglaterra con un gol donde la pelota nunca entro al arco.
En síntesis, la moraleja es que todo vuelve. Ganaron un mundial con trampa por el que nunca pidieron disculpas ¿y pretenden que se les pida disculpas a ustedes por una trampa que los dejo afuera en otro mundial?. Ustedes señores ingleses son el colmo… En mi país tenemos un refrán: “a llorar a la iglesia”… sean buenos perdedores y si pretenden una disculpa primero pidan perdón ustedes porque a ladrones no le gana nadie.

In 1966 England hosted the World Cup, a cup full of dark episodes … Like the first time that a player threw the football field (Antonio Rattin) just favoring the home team (England) in a quarterfinal game led by Rudolf Kreitlein (West Germany).
In another match also very controversial quarter-final played West Germany and Uruguay where the judge James Finney (England) clearly favored Germany .. it does not take Einstein to realize what was happening. German referee favored England and the English referee favored Germany … played the final selections of the world where England won with a goal where the ball never entered the goal.
In short, the moral is that everything returns. They won a trick by the world never apologized what they intend to apologize to you for a trap that left off in another world?. You Englishmen are the ultimate … In my country we have a saying: “to mourn the church” … be good losers and if they want an apology first apologize to you because thieves will not win anyone.

Perdón (pero por la traducción)

]]> Comment on Travel Social Media Campaigns: Hall of Fame by Social Media and The Tourism Industry | Brands & Social Media Awareness http://www.umpf.co.uk/blog/pr/travel-social-media-campaigns-hall-of-fame/comment-page-1/#comment-1541 Social Media and The Tourism Industry | Brands & Social Media Awareness Mon, 15 Aug 2011 07:16:12 +0000 http://www.umpf.co.uk/?p=2168#comment-1541 [...] [...] [...] [...]

]]> Comment on Social Media Round-up of the Week – 8 July by Roundup: Top 10 PR and Social Media Posts | Online PR Company http://www.umpf.co.uk/blog/pr/social-media-round-up-of-the-week-8-july/comment-page-1/#comment-1538 Roundup: Top 10 PR and Social Media Posts | Online PR Company Sun, 07 Aug 2011 19:25:01 +0000 http://www.umpf.co.uk/?p=3471#comment-1538 [...] In this blog post Flickr and twitter are used as examples, focusing on the images from Eric Fishcer 7.PR/Social Media Round [...] [...] In this blog post Flickr and twitter are used as examples, focusing on the images from Eric Fishcer 7.PR/Social Media Round [...]

]]> Comment on Leeds Digital Festival: Free Social Media Event by Anita Morris http://www.umpf.co.uk/blog/pr/leeds-digital-festival-free-social-media-event/comment-page-1/#comment-1524 Anita Morris Fri, 08 Jul 2011 14:36:15 +0000 http://www.umpf.co.uk/?p=3498#comment-1524 Hi Adrian, Mark Borkowski on the ever-changing news-making process and its influence on his new business. Martha Lane Fox on social exclusion and the role of digital media. Please. Thank you, Anita Hi Adrian,

Mark Borkowski on the ever-changing news-making process and its influence on his new business. Martha Lane Fox on social exclusion and the role of digital media.

Please.

Thank you, Anita

]]> Comment on Manchester: the world’s rudest city says Foursquare by Jimbo http://www.umpf.co.uk/blog/pr/manchester-the-worlds-rudest-city-says-foursquare/comment-page-1/#comment-1477 Jimbo Sun, 15 May 2011 19:30:53 +0000 http://www.umpf.co.uk/?p=2144#comment-1477 Some people believe everything they read. Others are simply born stupid! Then again there are those who like to distort anything they can to prove 'this' or 'that.' Plus, of course, there are those who never learned their history, and even try distorting facts from the same history! Your article opens with a wonderful phrase - "They say statistics never lie." I think it may be helpful if you were to check your historical references first. In particular one from former British Prime Minister, Benjamin Disraeli, who is quoted as stating "There are three kinds of lies. Lies, damned lies.... and statistics!" I think I know who I prefer to believe. Some people believe everything they read. Others are simply born stupid! Then again there are those who like to distort anything they can to prove ‘this’ or ‘that.’ Plus, of course, there are those who never learned their history, and even try distorting facts from the same history!

Your article opens with a wonderful phrase – “They say statistics never lie.” I think it may be helpful if you were to check your historical references first. In particular one from former British Prime Minister, Benjamin Disraeli, who is quoted as stating “There are three kinds of lies. Lies, damned lies…. and statistics!”

I think I know who I prefer to believe.

]]> Comment on Social Media Campaigns: Hall of Fame by Favourite Social Media Campaigns | Elise Pearce http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-1437 Favourite Social Media Campaigns | Elise Pearce Sat, 19 Mar 2011 21:00:12 +0000 http://www.umpf.co.uk/?p=1159#comment-1437 [...] recently came across an interesting article written by ‘umpf‘ which listed their favourite social media campaigns-campaigns which had made them think [...] [...] recently came across an interesting article written by ‘umpf‘ which listed their favourite social media campaigns-campaigns which had made them think [...]

]]> Comment on Top PR & Social Media Agency Players: Yorkshire by Chris Paul Norton http://www.umpf.co.uk/blog/pr/top-pr-social-media-agency-players-yorkshire/comment-page-1/#comment-1432 Chris Paul Norton Thu, 17 Mar 2011 15:41:48 +0000 http://www.umpf.co.uk/?p=2416#comment-1432 Thanks for giving me a head's up on this today Adrian. Thanks for giving me a head’s up on this today Adrian.

]]> Comment on Social Media – Privately Public or Publicly Private? by Tweets that mention Our latest blog - Is social media privately public or pubicly private? let me know your thoughts. -- Topsy.com http://www.umpf.co.uk/blog/pr/social-media-privately-public-or-publicly-private/comment-page-1/#comment-1410 Tweets that mention Our latest blog - Is social media privately public or pubicly private? let me know your thoughts. -- Topsy.com Wed, 09 Feb 2011 17:25:08 +0000 http://www.umpf.co.uk/?p=1866#comment-1410 [...] This post was mentioned on Twitter by The Right Agency and Izad Razi, Jonathan Priestley. Jonathan Priestley said: Our latest blog - Is social media privately public or pubicly private? http://bit.ly/g8aCvR let me know your thoughts. [...] [...] This post was mentioned on Twitter by The Right Agency and Izad Razi, Jonathan Priestley. Jonathan Priestley said: Our latest blog – Is social media privately public or pubicly private? http://bit.ly/g8aCvR let me know your thoughts. [...]

]]> Comment on The £1,000 Foursquare Check In by Umpf offre £1000 pour un check-in sur Foursquare. http://www.umpf.co.uk/blog/pr/the-1000-foursquare-check-in/comment-page-1/#comment-1399 Umpf offre £1000 pour un check-in sur Foursquare. Fri, 28 Jan 2011 08:03:24 +0000 http://www.umpf.co.uk/?p=1708#comment-1399 [...] : Blog Umpf et The [...] [...] : Blog Umpf et The [...]

]]> Comment on The £1,000 Foursquare Check In by Nigel Charlesworth http://www.umpf.co.uk/blog/pr/the-1000-foursquare-check-in/comment-page-1/#comment-1398 Nigel Charlesworth Thu, 27 Jan 2011 21:49:51 +0000 http://www.umpf.co.uk/?p=1708#comment-1398 Good on ya moving and all. Who does your fancy dan video and production Adrian? Good on ya moving and all. Who does your fancy dan video and production Adrian?

]]> Comment on Social Media Campaigns: Hall of Fame by andrew robinson http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-362 andrew robinson Fri, 03 Sep 2010 14:48:04 +0000 http://www.umpf.co.uk/?p=1159#comment-362 Nice list Adrian. Some that I genuinely haven't seen. I have compilations along similar lines. Take a look if interested. There is only one duplication from your own list http://staging.mindcorp.co.uk/wordpress/?p=1089 It is under Outdoor/Ambient campaigns vol 1. Keep them coming Andrew Nice list Adrian. Some that I genuinely haven’t seen. I have compilations along similar lines. Take a look if interested. There is only one duplication from your own list http://staging.mindcorp.co.uk/wordpress/?p=1089 It is under Outdoor/Ambient campaigns vol 1. Keep them coming

Andrew

]]> Comment on Social Media Campaigns: Hall of Fame by Paul Doleman http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-335 Paul Doleman Tue, 31 Aug 2010 23:06:24 +0000 http://www.umpf.co.uk/?p=1159#comment-335 OK so Im very biased, but seriously the Toyota IQ launch via a "Hypermiling" active network listening and SocMed campaign by ICrossing has to be in any top 50. The campaign became a Forrester Wave internationally acclaimed case study and was hailed by Wired as "marketing not made by suits, with genuine risk" - it generated 108 million blog visits / posts, massive increases in test drive bookings and sales. OK so Im very biased, but seriously the Toyota IQ launch via a “Hypermiling” active network listening and SocMed campaign by ICrossing has to be in any top 50. The campaign became a Forrester Wave internationally acclaimed case study and was hailed by Wired as “marketing not made by suits, with genuine risk” – it generated 108 million blog visits / posts, massive increases in test drive bookings and sales.

]]> Comment on Social Media Campaigns: Hall of Fame by Chris Mair http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-333 Chris Mair Tue, 31 Aug 2010 13:08:57 +0000 http://www.umpf.co.uk/?p=1159#comment-333 Diesel's Hiedies campaign would definitely feature in a top-50 social media campaign of all time Diesel’s Hiedies campaign would definitely feature in a top-50 social media campaign of all time

]]> Comment on Social Media Campaigns: Hall of Fame by Adrian Johnson http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-325 Adrian Johnson Thu, 26 Aug 2010 19:36:44 +0000 http://www.umpf.co.uk/?p=1159#comment-325 Hi Neil. All the social media campaign titles are ones we've given to the case studies - they are headings, not the camapign names. I've referenced your campaign name in the copy now. Hi Neil. All the social media campaign titles are ones we’ve given to the case studies – they are headings, not the camapign names. I’ve referenced your campaign name in the copy now.

]]> Comment on Social Media Campaigns: Hall of Fame by Neil Hopkins http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-324 Neil Hopkins Thu, 26 Aug 2010 14:30:14 +0000 http://www.umpf.co.uk/?p=1159#comment-324 Hi You have put the name of the Sussex Safer Roads Campaign as Practising Safer (Sus)Sex. The campaign name is actually 'Embrace Life'. Any chance that you can change it, please? Thanks Neil Hopkins Communications Manager Sussex Safer Roads Partnership Hi

You have put the name of the Sussex Safer Roads Campaign as Practising Safer (Sus)Sex.

The campaign name is actually ‘Embrace Life’. Any chance that you can change it, please?

Thanks
Neil Hopkins
Communications Manager
Sussex Safer Roads Partnership

]]> Comment on Social Media Campaigns: Hall of Fame by Tony http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-321 Tony Wed, 25 Aug 2010 15:32:30 +0000 http://www.umpf.co.uk/?p=1159#comment-321 'Save BBC 6Music' on facebook (now called Saved BBC 6Music because it worked). The original group set up to firstly raise awareness that this iconic radio station was possibly being axed. 180,000 members later and the station was saved under pressure from this group http://www.facebook.com/group.php?gid=278123313911 ‘Save BBC 6Music’ on facebook (now called Saved BBC 6Music because it worked). The original group set up to firstly raise awareness that this iconic radio station was possibly being axed. 180,000 members later and the station was saved under pressure from this group http://www.facebook.com/group.php?gid=278123313911

]]> Comment on Social Media Campaigns: Hall of Fame by Are these the best social media campaigns [Hall of fame] | The Wall Blog http://www.umpf.co.uk/blog/pr/social-media-campaigns-hall-of-fame/comment-page-1/#comment-303 Are these the best social media campaigns [Hall of fame] | The Wall Blog Mon, 23 Aug 2010 14:29:28 +0000 http://www.umpf.co.uk/?p=1159#comment-303 [...] and social media agency Umpf has compiled what it is calling a Social Media Campaign Hall of Fame. It  includes 54 social media campaigns from brands including Coca-Cola, Comparethemarket, Old [...] [...] and social media agency Umpf has compiled what it is calling a Social Media Campaign Hall of Fame. It  includes 54 social media campaigns from brands including Coca-Cola, Comparethemarket, Old [...]

]]> Comment on Social Media: Porn to be wild? by Michelle Allison http://www.umpf.co.uk/blog/pr/social-media-porn-to-be-wild/comment-page-1/#comment-250 Michelle Allison Fri, 23 Jul 2010 13:05:45 +0000 http://www.umpf.co.uk/?p=1124#comment-250 Mumsnet....truly scary! I agree, Coca-Cola are going to be just fine, a lot of people I spoke to about Dr Pepper's campaign found the whole thing pretty amusing (I'm sure it's different if you're the parent of said minors....) But a large organisation can absorb this type of mistake relatively easily after the intital furore subsides. PS - I love that Ratner is still used as an example of a PR fail! Michelle @m_allison Mumsnet….truly scary!

I agree, Coca-Cola are going to be just fine, a lot of people I spoke to about Dr Pepper’s campaign found the whole thing pretty amusing (I’m sure it’s different if you’re the parent of said minors….) But a large organisation can absorb this type of mistake relatively easily after the intital furore subsides.

PS – I love that Ratner is still used as an example of a PR fail!

Michelle
@m_allison

]]> Comment on Social Media: Porn to be wild? by Tweets that mention Social #Media: Porn to be wild? ... Go On... What's The Worst That Can happen?! - via -- Topsy.com http://www.umpf.co.uk/blog/pr/social-media-porn-to-be-wild/comment-page-1/#comment-249 Tweets that mention Social #Media: Porn to be wild? ... Go On... What's The Worst That Can happen?! - via -- Topsy.com Fri, 23 Jul 2010 11:34:35 +0000 http://www.umpf.co.uk/?p=1124#comment-249 [...] This post was mentioned on Twitter by Adrian Johnson, Hidden Creative. Hidden Creative said: #Social #Media: Porn to be wild? http://bit.ly/9XWcDd ... Go On... What's The Worst That Can happen?! - via @umpf_pr [...] [...] This post was mentioned on Twitter by Adrian Johnson, Hidden Creative. Hidden Creative said: #Social #Media: Porn to be wild? http://bit.ly/9XWcDd … Go On… What's The Worst That Can happen?! – via @umpf_pr [...]

]]> Comment on Creative agencies, eh? by Alan http://www.umpf.co.uk/blog/pr/hello-world/comment-page-1/#comment-86 Alan Wed, 24 Feb 2010 09:05:49 +0000 http://localhost:5230/?p=1#comment-86 We're always striving for the perfect office environment. A Wii, Playstation and xbox are there for all to enjoy outside of the working day and provide hours of fun. All are frequently used. All are great for morale. The latest purchase is table football. Beats the elctronic games hands down! People queue to play at lunchtimes. Tournaments are great fun. However, everything is forgotten when someone brings a dog into the office. We’re always striving for the perfect office environment.

A Wii, Playstation and xbox are there for all to enjoy outside of the working day and provide hours of fun.
All are frequently used. All are great for morale. The latest purchase is table football. Beats the elctronic games hands down! People queue to play at lunchtimes. Tournaments are great fun.

However, everything is forgotten when someone brings a dog into the office.

]]> Comment on Creative agencies, eh? by talktojason http://www.umpf.co.uk/blog/pr/hello-world/comment-page-1/#comment-73 talktojason Mon, 25 Jan 2010 11:44:58 +0000 http://localhost:5230/?p=1#comment-73 'complete'...oops! ‘complete’…oops!

]]> Comment on Creative agencies, eh? by talktojason http://www.umpf.co.uk/blog/pr/hello-world/comment-page-1/#comment-72 talktojason Mon, 25 Jan 2010 11:40:52 +0000 http://localhost:5230/?p=1#comment-72 You'll need, without question a Wii. It will get those creative blood cells dancing and give you the opportunity to get rid of your frustrations - when needed! But above all, you will need someone with plenty of time on their hands (an office extra) to complete against;) Let me know:) You’ll need, without question a Wii. It will get those creative blood cells dancing and give you the opportunity to get rid of your frustrations – when needed! But above all, you will need someone with plenty of time on their hands (an office extra) to complete against;)

Let me know:)

]]> Comment on RIP The Press Embargo by Admin http://www.umpf.co.uk/blog/uncategorized/rip-the-press-embargo/comment-page-1/#comment-6 Admin Thu, 13 Aug 2009 08:57:43 +0000 http://www.umpf.co.uk/?p=437#comment-6 PR Week's take on the story: <a href="http://www.prweek.com/news/926727/Wall-Street-Journal-policy-shift-heralds-slow-death-embargo/" rel="nofollow">http://www.prweek.com/news/926727/Wall-Street-Journal-policy-shift-heralds-slow-death-embargo/</a> PR Week’s take on the story: http://www.prweek.com/news/926727/Wall-Street-Journal-policy-shift-heralds-slow-death-embargo/

]]> Comment on Creative agencies, eh? by Sam http://www.umpf.co.uk/blog/pr/hello-world/comment-page-1/#comment-5 Sam Tue, 04 Aug 2009 05:26:32 +0000 http://localhost:5230/?p=1#comment-5 The guys in the office next door to us have a ping pong table. (Yes I call it ping pong, not table tennis. I'm old school.) Also I know an office that has a dog. Helps keep people chilled out apparently! The guys in the office next door to us have a ping pong table. (Yes I call it ping pong, not table tennis. I’m old school.)

Also I know an office that has a dog. Helps keep people chilled out apparently!

]]>