Posts Tagged ‘PR Week’

Social Media Remembers – How Online Campaigns are Keeping the Memory Alive

Friday, November 11th, 2011

PoppiesSocial media has once again been at the forefront of this year’s remembrance campaign with the Royal British Legion leading a wide range of remembrance initiatives across Facebook, Twitter, and YouTube in a bid to appeal to the ‘Afghanistan generation’.

Fronted by Poppy, the virtual face of the Royal British Legion, the campaign has more than 10,000 Facebook and 11,000 Twitter followers and its own Legion Live portal hosting videos, blogs and images.

As well as being used as a platform to host content, the British Legion once again led the campaign for Twitter to fall silent for two minutes at 11am (#2minutesilence) this morning as a mark of respect for Remembrance Day.

Last year the British Legion saw its Remembrance Day iTunes single bring two minutes of silence to the charts. And in 2009 a mobile poppy app was launched featuring a virtual poppy which grows every day.

A number of other social media campaigns to honour veterans and communicate the First and Second World Wars have also been launched this year.

Faces of the First World WarThis week, The Imperial War Museum launched its Faces of the First World War campaign which today saw 100 previously unseen portraits of those who served in the First World War made public for the very first time via Flickr.

Photographs will continue to be uploaded every week day until the 100th anniversary of the outbreak of the First World War in August 2014.

Elsewhere a Twitter account (@RealTimeWWII) is reporting the events of world war two as it happened, minute by minute, for the next six years. Being led by Oxford graduate, Alwyn Collinson (24), the account has more than 73,000 followers and is being translated into Russian, Portuguese and Spanish.

Finally, this year’s PR Week Digital and Social Media Award went to the RAF Benevolent Fund for a social media campaign chronicling the events of the Battle of Britain. Set up as an online newspaper featuring daily news, pictures and video footage, blogs and Twitter feeds were also created for a number of fictional characters.

The campaign amassed 2,000 Twitter followers, 16,000 Facebook fans and the 1940 Chronicle has been chosen to become part of the British Library’s digital archive of British documentary heritage.

PR Week Birthday Wishes

Friday, August 20th, 2010

Rather than just send a card to PR Week to celebrate its 25th birthday, we wanted to do something which delivered a bit more Umpf. So we came up with a little digital stunt.

We sent our birthday card 2,983 miles and had it displayed on the largest digital sign in the world – the Reuters sign in Times Square, New York.  See the grainy shots we grabbed today (20 Aug) from a webcam over the road, in the video, above.  Here’s a live view of the Reuters sign (it’s the right-hand webcam).

At over 7,000 square feet and 23 stories tall, our card will be – and we’re pretty confident about this – the biggest birthday card they’ll get this year.Reuters PR Week official shot

Happy 25th birthday to Danny and everyone at PR Week – still delivering PR news with added Umpf after all these years.

The image, right, was taken by a photographer in Times Square on the afternoon of Friday 20 August 2010.

PR Week: ‘Payment-By-Results criticised’

Tuesday, March 2nd, 2010

PR Week Payment By Results

PR Week: PR Spam

Tuesday, March 2nd, 2010

PR Week PR Spam 29 Jan 2010