Posts Tagged ‘PeerIndex’

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Tweetdeck takes a step back from Apps, Bloggabase and other online musings

Friday, March 8th, 2013

Facebook goes all Google+

The big news from Facebook last night was a major overhaul of its news-feed interface, the main talking point being the similarities to the layout of Google+. It isn’t difficult to see why, side by side they do appear to have been made by the same team, as Mashable’s image below demonstrates.

Looking past the design similarities, Facebook has added in multiple news feeds, which in truth have been there for a while but were much more hidden, now they form an integral part of the new look, giving access to more specifics such as photos, music and celebrities you follow.

Facebook will start to roll out the changes almost instantly but it may take time to filter through to everyone, you can however get hold of it earlier here, just scroll to the bottom of the page.

Tweetdeck to remove apps

Big news for those of us who use Tweetdeck on a daily basis, the twitter management tool has announced it will no longer be supporting its apps.

Instead Tweetdeck will be focusing on its web browser offering and Google chrome plug-in, meaning the Windows and Mac versions of the programme which many rely on will have little attention going forward. The latest update to the Windows app already has issues ( at least it does for us) and major updates have been thin on the ground for some time.  It will be interesting to see with less platforms to focus on and an increased staff level what Tweetdeck comes up with over the coming months.

Google Maps Update

Google Maps, the knight in shining armor after the Apple Maps debacle, has just added another weapon to its armory with a vastly improved local search capability. For example, you can choose from a number of options to find the nearest coffee shops, along with being able to locate where friends live in your contact list are.

Nielson, famous for measuring television analytics in America, have been looking into how promoted tweet campaigns influence their audiences. Not a report for everyone but if you work within the realms of digital, marketing, SEO, etc. this is a hugely informative report on a form of marketing which is still in its infancy. It’s not very long, we promise!

Bloggabase Launched

Another one for digital marketers and bloggers, a new service launched this week aims to bring bloggers, and those who wish to reach bloggers, together in joyous digital harmony.  The service was in beta for a number of months, so is well tested and contains thousands of bloggers, more than 2,000 according to the site. With the recent Interflora issues and dodgy SEO tactics this could be a perfectly timed piece of kit!

Membership rates start at £100 p/m and rise to £500 p/m if you want all the bells and whistles.

Facebook banking

Commbank have given Facebook users in Australia the capability to bank using the social media platform, here are the four activities they will allow:

-Pay Facebook friends or anyone with an email address or Australian mobile number and an Australian bank account
-Request payments from more forgetful friends
-Gift payments to friends and family on Facebook for special occasions such as birthdays
-Make payments to Facebook events

The big question is whether or not users will feel comfortable banking on a site which is more often than not associated with having privacy concerns. It’s a real question of trust and Commbank being able to show their customers that it is safe to use.  Would you bank using Facebook? Let us know in the comment box in the blog.

Qoura

Quora is adding new features almost monthly it would seem, the latest from their production line is the ability to add product reviews for items such as books and DVDs. They hope to give a formal structure to the reviewing process, building on what the site does best, answering questions.

And finally….

How to cheat at Twitter

Ever wanted someone to see a direct reply but didn’t want to make it obvious?

Well check out the link above and all is revealed!

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Social Media Digest:Kred launch, Heinz Facebook and Hacking

Friday, October 7th, 2011

Welcome back to our weekly instalment of what’s hot in the world of social media. In case you missed what happened over the past week, here’s a run-down of our top five:Steve Jobs tribute

1. The BBC is planning a news gatherer app that will let ‘citizen journalists’ file stories directly from their phones, which can be on the air within minutes. Theoretically, the ”news gatherer app” will be able to feed user-generated content into the BBC’s content-management system, which is then edited by editorial staff and aired within minutes of submission. The app is scheduled to launch using the HTML5-based web language to minimise reliance on specific handset operating systems, such as Apple iOS or Google’s Android, although a roadmap for the product is unclear.

2. Heinz has launched a new Facebook app that enables fans of the Heinz page to send personalized messages, such as ‘Get Well Soon’ to friends and family, all printed within the iconic branding of a Heinz soup tin. Of course, the added bonus is that the recipient gets to eat the contents of the tin, which, if chicken soup, is bound to make them feel better instantly!

3. Peoplebrowser have launched a new indexing service called Kred, which it hopes will challenge the supremacy of Klout and Peerindex. Peoplebrowsr says that brands aren’t as interested in influence as they’re interested in reach. Kred creates a collective reach for a range of different topics, sorted by communities. For example, your Twitter Bio data is used to define communities and then Peoplebrowsr calculates a combined influence and outreach level score for that community.

4. News this week that technological pioneer and figurehead/founder of Apple, Steve Jobs, had died was the leading story for many of the world’s media. That many people read of his death using their iPhone, iPad or Macbook is testament to his influence and how much Apple has shaped the way we interact with one another and the world around us.

5.  A survey has revealed that three out of every 10 teenagers have had their Facebook,Twitter or MySpace accounts hacked into – and almost half are left upset by the experience. Hackers have impersonated the people who own the profiles, or spy on them, by sifting through messages – and most of the time the victims know who has logged on as them. Interestingly, however, of those who have been impersonated and attacked a high number are not concerned by the breach of privacy, according to the research.

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Product Placement in the Celebrity Big Brother House 2011

Monday, September 5th, 2011

The oven in the Celebrity Big Brother House 2011 is a Belling BI60FP.  And the hob? Well that’s a Belling IH60XI.  Together, they’re landing on average 10 appearances per episode. Why do we know this? Belling is an Umpf client.

Belling in the Big Brother House

With Ofcom now allowing product placement on TV programmes made for UK audiences, the sector has turned into a big money business (PR Week’s feature on product placement is a good read) but free opportunities do exist.

We secured the Belling oven and hob into the Big Brother house without a product placement fee; clearly, a fantastic opportunity for maximum exposure with – our fees aside – zero third party cost.

Whilst the antics of the housemates can sometimes be questionable, the house interior is renowned for being cutting edge, quirky and luxurious which is something brands are keen to be part of.

And the results speak for themselves – as well as its nightly appearances on the show, the oven was featured in the official PR launch pictures for the new series on Channel Five and went on to appear across print and online media, including a ‘get the look’ piece in Heat magazine.

Belling in Heat Magazine

It’s no secret that PRs, TV production companies, celebrities, journalists and, more recently, bloggers have been working on a reciprocal basis for years. From clothes, jewellery, home appliances and cars, right down to the greetings cards that appear in the shops within our favourite TV soaps, there’s a whole host of opportunities for brand exposure in return for free product.

But the landscape is changing. Ofcom’s new rules may be have impacted the broadcast arena but social media has started its own revolution. Word of mouth now has an even bigger voice and it’s the men and women on the street that are coveting considerable power online, with bloggers and key Twitter users now also an influential target audience.

Klout and PeerIndex’s measurements of online influence have grown in popularity and respectability this year and as such both have launched ‘perk’ reward programmes which link brands and key online influencers.

From free test drives of new cars, advance screenings of new films and previews of new albums and novels, you no longer have to be a celebrity to get up close and personal with new products – just a decent Klout/PeerIndex score and influence in a particular field.

So whether it’s an appliance featured on the latest reality show, a celeb pictured wearing your product or physical products placed in the hands or key online influencers its clear that more than ever the opportunities for product placement are endless.

So where else have you seen our client’s products recently?

BBC Good Food and Breat British Bake Off’s Paul Hollywood:

Paul Hollywood in BBC Good Food for Stoves

Top food blogger, The Pink Whisk, raves about us too …

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The Sunday Times Social List

Sunday, May 15th, 2011

Sunday Times Social List 2The Sunday Times has joined the social influence ranking party with “The Sunday Times Social List”.

The paper is aiming to use its considerable clout in the list-building world  – which includes the likes of the Sunday Times Rich List, The Sunday Times 100 Best Companies to Work For and The Sunday Times Fast Track 100 – to muscle in on online territory which is hot right now.

Time will tell whether it will be as authoritative as the likes of Klout (“The Standard for Influence”) and Peerindex (“Understand your online social capital”) which are already well-established in this sector.

Sunday Times Social List videoOn the home page of The Sunday Times Social List, there’s an of-the-moment video (slick production,zoom-in-zoom-out graphics, funky tables, word clouds, etc) voiced by Richard Bacon which shows how the tool works.

It appears to use a similar ranking algorithm to its competitors which measure data from your social networks.  The Sunday Times Social List currently allows you to connect your Twitter, Facebook, LinkedIn and Foursquare accounts.

By comparison, my Peerindex profile allows me to connect my Twitter, Facebook, LinkedIn, Quora accounts, plus a Blog.

The one area that has seen Peerindex gather such momentum in the last few months is the ability to curate your own lists, such as this list of Top PR Agencies in the UK; it will be interesting to see if The Sunday Times Social List adds this functionality

Sunday Times Social ListThis might be just a short-term stunt to either a) publicise The Sunday Times Rich List, whose logo appears througout or b) engender positive sentiment  ie encouraging social media types to talk about, and interact with, The Sunday Times brand.

Or it may become a serious contender to social media influence measurement.  It’s certainly a tool to keep your eye on.

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Top PR Agencies – UK

Monday, March 21st, 2011

Umpf is a Leeds-based, nationally-respected, creative PR agency with many awards to its name.  We have created The Top PR Agencies UK,  a table – ranked independently by PeerIndex – of the main agencies in the PR industry across the UK.

It is designed to show a snapshot of the key agencies working within PR (not including in-house professionals) and is ranked according to influence by PeerIndex.
The table below is a live stream from PeerIndex.

PeerIndex helps you understand your online reputation, rating your ‘social capital’ through “topic-based authority rankings”. The service analyses publicly available data (your Twitter, Facebook, LinkedIn and, now, Quora public profiles) to create a picture of your authority and activity on a given subject.

We have tried to include the major agencies in the list; if your agency is not in the table and you’d like it to be added @reply @jonpriestley Please note the criteria for entry, below.

This table was inspired by Andrew Smith’s original PRWeek Power List.

Entry criteria

*First and foremost it is for PR agencies which are based in the UK, so international agencies with a global profile have not been included.  However, UK-based branches of these international agencies are eligible provided their profile is UK-specific

*Whilst some agencies do not have a corporate profile, and instead use a leading figure from their agency as spokesperson, we have not included these people as we want it to be about the agency and not the individual (for individuals please see the original PR Week Power List – link above)

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