Posts Tagged ‘Guardian’

Tweetdeck takes a step back from Apps, Bloggabase and other online musings

Friday, March 8th, 2013

Facebook goes all Google+

The big news from Facebook last night was a major overhaul of its news-feed interface, the main talking point being the similarities to the layout of Google+. It isn’t difficult to see why, side by side they do appear to have been made by the same team, as Mashable’s image below demonstrates.

Looking past the design similarities, Facebook has added in multiple news feeds, which in truth have been there for a while but were much more hidden, now they form an integral part of the new look, giving access to more specifics such as photos, music and celebrities you follow.

Facebook will start to roll out the changes almost instantly but it may take time to filter through to everyone, you can however get hold of it earlier here, just scroll to the bottom of the page.

Tweetdeck to remove apps

Big news for those of us who use Tweetdeck on a daily basis, the twitter management tool has announced it will no longer be supporting its apps.

Instead Tweetdeck will be focusing on its web browser offering and Google chrome plug-in, meaning the Windows and Mac versions of the programme which many rely on will have little attention going forward. The latest update to the Windows app already has issues ( at least it does for us) and major updates have been thin on the ground for some time.  It will be interesting to see with less platforms to focus on and an increased staff level what Tweetdeck comes up with over the coming months.

Google Maps Update

Google Maps, the knight in shining armor after the Apple Maps debacle, has just added another weapon to its armory with a vastly improved local search capability. For example, you can choose from a number of options to find the nearest coffee shops, along with being able to locate where friends live in your contact list are.

Nielson, famous for measuring television analytics in America, have been looking into how promoted tweet campaigns influence their audiences. Not a report for everyone but if you work within the realms of digital, marketing, SEO, etc. this is a hugely informative report on a form of marketing which is still in its infancy. It’s not very long, we promise!

Bloggabase Launched

Another one for digital marketers and bloggers, a new service launched this week aims to bring bloggers, and those who wish to reach bloggers, together in joyous digital harmony.  The service was in beta for a number of months, so is well tested and contains thousands of bloggers, more than 2,000 according to the site. With the recent Interflora issues and dodgy SEO tactics this could be a perfectly timed piece of kit!

Membership rates start at £100 p/m and rise to £500 p/m if you want all the bells and whistles.

Facebook banking

Commbank have given Facebook users in Australia the capability to bank using the social media platform, here are the four activities they will allow:

-Pay Facebook friends or anyone with an email address or Australian mobile number and an Australian bank account
-Request payments from more forgetful friends
-Gift payments to friends and family on Facebook for special occasions such as birthdays
-Make payments to Facebook events

The big question is whether or not users will feel comfortable banking on a site which is more often than not associated with having privacy concerns. It’s a real question of trust and Commbank being able to show their customers that it is safe to use.  Would you bank using Facebook? Let us know in the comment box in the blog.

Qoura

Quora is adding new features almost monthly it would seem, the latest from their production line is the ability to add product reviews for items such as books and DVDs. They hope to give a formal structure to the reviewing process, building on what the site does best, answering questions.

And finally….

How to cheat at Twitter

Ever wanted someone to see a direct reply but didn’t want to make it obvious?

Well check out the link above and all is revealed!

PR Campaigns We’ve Loved

Tuesday, February 21st, 2012

A round up of our favourite PR campaigns from the past few months …

Vampire Drinking Fountain

Vampire Drinking FountainWe like this cheeky stunt by HBO as part of their ‘campaign for vampire rights in London’. The TV channel has installed the UK’s first ever bi-species drinking fountain in London – suitable for humans and vampires.

The fountain includes a tap for drinking water and a tap for drinking ‘Tru:Blood’ – the official blood substitute to stop vampires’ thirst for humans (apparently).

Budweiser’s Flash Fans

Back in December Budweiser turned a hum drum Canadian local league hockey match into the match of a lifetime thanks to its ‘Flash Fans’.

Budwesier Flash Fans 270The drinks company bussed in over 500 fans to the Toronto match between Les Amigos and the Toronto Generals, taking the teams by surprise and elevating the game to a pro-style match.

Budweiser filmed the whole thing and used the footage as an ad during the Super Bowl.

Ben Seaton, Marketing Manager for Budweiser, said: “Budweiser strongly supports hockey and Flash Fans was our way of honouring all of the passion and hard work of rec players. The ad captures the incredible excitement of a league game that has been elevated to new heights with all the elements of a professional game.”

A great take on the traditional flash mobs of yesteryear. Watch the advert here:

Sainsbury’s Giraffe Bread

This one has been doing the rounds since May last year but now it is official – Sainsbury’s has changed the name of its Tiger Bread to Giraffe Bread thanks to Lily Robinson (aged 3 ½).

Giraffe Bread letterIt all started when little Lily wrote into the store to ask why it was called Tiger Bread when it looked more like a Giraffe. Sainsbury’s replied saying that it was a very good point and sent Lily a gift voucher. A Facebook campaign ensued (obviously) and lo and behold ten months down the line Sainsbury’s have changed the name and will ‘see how it goes’.

A cute story with some fantastic coverage for Sainsbury’s who are currently being heralded as customer service kings. Nice work Sainsbury’s.

Tropicana Sun

An ambitious (and undoubtedly expensive) stunt by Tropicana saw the drinks company light up Trafalgar this January with a giant fake sun (hoisted up by a large crane) giving off the same amount of light as 60,000 lightbulbs.

The idea was to brighten up a gloomy January Monday morning with the gigantic art installation as part of Tropicana’s ‘Brighter Mornings’ campaign. The brand also provided deck chairs and free Tropicana samples (of course) to passers-by who wanted to ‘soak up some rare winter sunlight’.

Tropicana SunWhilst the official press shots do look impressive, pictures taken once the real sun had risen aren’t so striking. The crane also spoils the effect somewhat. We like this idea for its ambition and it certainly got us talking, however it would be interesting to know what the final ROI was for the client.

#MakeItCount

Nike is capitalising on footballers and their growing obsession with Twitter with its #MakeItCount campaign. Stars including Rio Ferdinand, Theo Walcott, Alex Oxlade-Chamberlain and Wojciech Szczesny stepped on to the pitch in January with #MakeItCount and their Twitter names stitched into their boots.

Rio Ferdinand TwitterThe move marked a historic moment in Barclays Premier League history, with the players promoting Twitter on the pitch for the first time, according to the Daily Mail.

Walkers – What’s Your Flavour?

We love a bit of food art and Prudence Staite is fast becoming as famous as her food-based creations. It is only fair that we give a quick mention to her most recent creation for Walkers – Gary Lineker immortalised in 28 punnets of blueberries, 16 aubergines, 31 packets of mushrooms and 72 pieces of cheese – tasty.

gary-lineker_2114871i

Muppet Madness

Miss Piggy BaftasSo far in 2012 there has been no escaping The Muppets – from Miss Piggy being featured on the front cover of Sunday Times style, giving fashion advice in Grazia and being named the ‘official red carpet host’ of the Baftas, to appearances on the Jonathan Ross show, Radio One Breakfast Show and countless newspaper features – they have been everywhere. Even the Guardian ran an online poll asking who is better – Kermit or Miss Piggy.

The reason? They have a film to promote of course. Whilst there is no denying that The Muppets are legendary and the reason they have had some much exposure is simply because they are ‘The Muppets’ – you can’t deny the enormity and scope of the press coverage the campaign has recieved.

Social Media Digest: Instagram Vids, Mozilla 8 and Ashton Bails

Friday, November 11th, 2011

Welcome back to our weekly instalment of what’s hot in the world of social media. In case you missed what happened over the past week, here’s a run-down of our top five: Firefox

1. The Guardian released details of the fifty most influential people in the media on Twitter. Following Portland’s ‘Newstweet Index’ Neal Mann (@fieldproducer), Sky Digital News Editor was top of the pile, with the likes of Ben Goldacre and Rory Cellan-Jones not far behind. You can read the entire list here. The list followed a study of more than 330,000 tweets.

2. Mozilla updated its popular Web browser to Firefox 8 this week. The new version comes less than six weeks after Firefox 7, and applies to the desktop editions of Firefox for Windows, Mac, and Linux, and the mobile Firefox for Android. Key features for the new desktop releases include Twitter search integration, on-demand tab group loading, and more WebGL graphics hardware acceleration support.

3. UK users of social media sites such as Facebook don’t want the hard sell from big brands, according to a survey. Almost two-thirds of Britons do not want to be bothered by big-name brands on Facebook, Twitter and other social networks, according to a survey.The survey of more than 72,000 internet users indicates that Britons are less susceptible to online marketing messages and corporate blogposts than web users in other countries. In the UK, 61% of internet users do not want to engage with brands on social networks, according to the research firm TNS, compared with 57% across other developed countries and a low of 45% in Latin America.

Ashton4.  Ashton Kutcher has handed his Twitter account over to his management. The 33-year-old actor did the unthinkable after scores of Twitter users blasted him for posting support for a football coach caught up in a child abuse scandal. On a long explanatory post on his blog, he wrote: ‘Up until today I have posted virtually everyone of my tweets on my own, but clearly the platform has become too big to be managed by a single individual. While I will continue to express myself through @Aplusk I’m going to turn the management of the feed over to my team at Katalyst Media to ensure the quality of it’s content.’

instagram5. Instagram CEO Kevin Systrom, speaking at TechCrunch Disrupt in Beijing, hinted at a future addition to the popular image-sharing service that would include video posts. Systrom’s talk at the Disrupt event also included thoughts on international expansion for Instagram and how social media should be approached in places like China. But, the real gem was his backstage comments about video. “Our job and our vision is to allow you to tell the story of your life, and whatever tools that may be for video, we’ll end up making them,” he said. “I’m not sure if that includes filters for video or not, but we’ll definitely consider it.”

Images sourced from:

1. http://wallpaperstock.net/firefox-logo_wallpapers_13362_1600x1200_1.html

2. http://www.imdb.com/name/nm0005110/

3. http://www.businessinsider.com/instagram-2010-11

Google Canoodle April Fool Stunt

Thursday, April 1st, 2010
Google Canoodle: Google River View

Google Canoodle: Google River View

As a PR agency, if you can’t indulge in some self-promotion on April Fool’s day, then when can you?  So we did. Read the full story.

Umpf came up with the idea that Google Street View was piloting a hybrid version called Google River View which would map the waterways of Great Britain.  Leeds, we said, was being used as trial for the service ahead of a national roll-out in time for the London 2012 Olympics.

We worked with our friends over at The Guardian who were in on our canoe April Fool story ‘Google Canoodle’.

The link URL apart (http://www.guardian.co.uk/leeds/2010/mar/31/leeds-google-canoodle-waterways-pilot-april-fool), there was one major clue pointing to an April Fool’s gag.  Nobody picked up that the canoe would be “using sail pro-flo image capturing technology” – ‘sail pro-flo’ being an anagram of ‘April Fools’.

We mocked up an image of what Google River View might look like and the story was issued on Twitter.  TechCrunch gave the PR stunt a B+ for creativity and although they saw through our ruse, British Waterways thought it was a good idea.

Incidentally, inspiration for our idea came from the Google Street View snowmobile used to map the slopes of the recent Vancouver Winter Olympics.