Posts Tagged ‘Google Plus’

Social Media Digest: Frankenstorm Fakes, G+ Additions and the Month of Mo

Friday, November 2nd, 2012

1. Following the devastating arrival of Hurricane Sandy to the East Coast of the USA, social media channels were inundated with updates and photos from both those who had left the affected cities and those who stayed put. However, it proved to be a lesson in checking your sources for some tweeters and news sites that began sharing false information and Photoshopped or incorrectly labelled images. Mashable have put together a list of some striking – but fake – images including everything from apocalyptic movie promo images to real photos from other events. One Twitter troll’s fake updates were picked up by national media outlets until he was ousted as a fraud – the former hedge fund analyst has now resigned following the scandal.

2. In other #Sandy news, Twitter announced that it was offering free Promoted tweets to FEMA, The American Red Cross, New York City Mayor’s Office and the Maryland Emergency Management Agency to help keep tweeters safe and updated during the storm.  As well as explaining how to send and receive tweets without the internet (which is still down in several areas of the worst-affected cities), Twitter posted a list of suggested resources for real-time updates on its blog. A great use of the social network – contrasting with the less-useful ‘Frankenstorm’ Twitter parody accounts that were quick to spring up!

3. Google+ has announced a host of new features added to its Hangouts video chatting function. The updates include an improved sidebar which can be hidden, new colourful notifications which colour-code different types of message and new easier-to-use apps. The changes began rolling out today – have you noticed them yet?

4. Our new favourite Twitter tool of the week is TweetDig, which filters your tweets according to your specifications. Billed as ‘the most advanced Tweet filter available’, TweetDig lets you create folders and filters for whatever topics you like – allowing you to prioritise content and making the ‘white noise’ of Twitter easier to absorb. We really like this – tweets can be filtered by attributes such as the author, hashtags included, app the tweet was posted by and who the tweet mentions. Very clever and very useful!

5. It’s Movember! Trending on Twitter since this morning, the social web is already full of bare and ‘tache-less faces, ready to grow out to raise awareness of men’s health this month. The Movember app allows you to track your growth using the Mo Tracker and even turn it into a shareable GIF, while an infographic created by Radian6 shows that the #1 top mentioned ‘stache style is the handlebar. What will you be rocking this Movember?

Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn

Wednesday, August 8th, 2012

There’s been many articles written about how good, bad and indifferent Google+ is.  But our favourite debate is the ongoing It’s Really Popular Vs It’s A Ghost Town one.

So what’s the truth?  Our findings and infographic (see below) appear to suggest the latter: despite its large number of accounts, G+ is bottom of the list of social network users’ favoured channels.

Google, of course, claims it is fast-growing and really popular.  Why wouldn’t they? And, of course, there is research to support that argument. But does this chart, left, for example, which shows the rise in G+ unique visitors, tell the whole truth?

Let’s face it, you don’t actually have to be a G+ user to view a post on G+.  So, there’s every chance that a post uploaded to G+ and then posted on, say, Twitter or Facebook, is being veiwed by hundreds or thousands of people who have never logged in or created a G+ account, nor perhaps never will.

And does this explain why, according to ComScore, G+ users spend just 3.3 minutes per month on the site, compared with 7.5 hours – hours – per month on Facebook? ie is G+ traffic transient, clicking on a link, reading it and moving back to their Facebook/ Twitter stream?

So, we decided to do our own research.  It is by no means exhaustive and is only meant as a snapshot view, so judge for yourself.

Google hasn’t released active user stats or levels of engagement, but they have confirmed on their own blog that there are 170m G+ accounts.  To put that into context, it puts G+ second behind Facebook (901m: recently updated to 955m) and ahead of LinkedIn (161m) and Twitter (140m) in terms of official user accounts (see links below).

If these official user figures are accurate, you might surmise that levels of activity – such as sharing stories, for example – would mirror user stats ie the more users, the more people sharing content on that network.

Not so.

We analysed 100 random online entertainment, health, business, technology and general news stories and looked at how many times each story was shared by Facebook, Google+, LinkedIn and Twitter users.

The stories were taken at random by three staff from Umpf using websites including The Independent, Telegraph, Forbes, CBS News, Evening Standard, Mashable and TechCrunch.  The only criteria was that the site had to have a share counter showing all four networks as a minimum.

We then worked out, on an average per user per channel basis, the propensity of a social media user to share a story on either Facebook, G+, LinkedIn or Twitter.

For every 100 million users, the following number were likely to share an online story:

Twitter, 197.3 people were likely to share an online story
Facebook, 41.8 people were likely to share an online story
LinkedIn, 15.2 people were likely to share an online story
Google+, 6.0 people were likely to share an online story

Or, in other words:

LinkedIn is 2.5 times more effective than G+ for sharing
Facebook is 7 times more effective than G+ for sharing
Twitter is 33 times more effective than G+ for sharing

Our infographic, above right, visualises the Umpf findings and the full press release is below.

And the absolute irony of all this?  We can’t share our Google+ article and infographic on the Umpf Google+ page.

Why?

Because Google made it so difficult to set up an account in the first place.  Initially, Google required early G+ users to first create a Gmail account before they were allowed to create a G+ account.  We created a Gmail address, didn’t note down what it was, nor did we add a secondary email account on the day we set it up last November.  Because we manage a host of YouTube accounts, once we had logged out of G+ and then tried to log back in, we were locked out.  So there is a Gmail account out there somewhere, lost.

And with it so is our access to G+.  And that about sums up G+.

To embed this infographic into your site, copy the code below and paste it into your site:

<img src=”http://www.umpf.co.uk/wp-content/uploads/2012/08/Google-Plus-Ghost-Town-Social-Shares-versus-Twitter-LinkedIn-Facebook-Umpf.jpg” alt=”Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn” /><p>Infographic and research by <a href=”http://www.umpf.co.uk/social-media/”>Umpf social media agency</a></p>

 

Umpf Press Release

Google Plus Ghost Town: The Network That Promised To “Fix Online Sharing”, Bottom of the List For Sharing Stories

Twitter Streets Ahead; Google+ Least Favourite Social Network For Sharing Content

 

Google claims 170m Google+ users but other reports have said it is a ghost town, so what is the truth?  Findings released today appear to confirm the latter – despite its large number of accounts the platform is bottom of the list of social network users’ favoured channels.

Social media agency Umpf analysed 100 random online entertainment, health, business, technology and general news stories and looked at how many times each story was shared by Facebook, Google+, LinkedIn and Twitter users.

The findings show Twitter as the most active social network for sharing stories, followed by Facebook in second, LinkedIn third and Google+ last:

1. For every 100million users of Twitter, 197.3 people were likely to share an online story
2. For every 100million users of Facebook, 41.8 people were likely to share an online story
3. For every 100million users of LinkedIn, 15.2 people were likely to share an online story
4. For every 100million users of Google+, 6.0 people were likely to share an online story

Whilst Google+ is the second largest of the four in terms of official users*, and despite it arguably being the best placed of all four to succeed – it was created by Google post-Twitter, post-Facebook and post-LinkedIn, and designed to be the most socially-integrated network (“Online sharing is awkward. Even broken. And we aim to fix it.”) – it performs the worst.

Jon Priestley, of PR and Social Media agency Umpf, said: “Our findings clearly show a gulf between Google+ user numbers and their willingness to share online content, particularly when compared to rival platforms such as Facebook and Twitter.

“Whilst posting meteoric increases in user numbers since its launch barely a year ago in June 2011, levels of sharing have failed to match this growth and in spite of Google’s claims that the platform would be the cure to online sharing, it seems to be anything but.

“Whether or not this lack of social sharing is down to dormant accounts, user apathy or counter-intuitive functionality remains to be seen. One thing is certain, though; Google+ is not hitting the targets its set out to achieve and has not gained ground on its rivals as a place where social sharing characterises user activity.”

For more information and infographic of the survey results, visit http://www.umpf.co.uk/blog/social-media/google-plus-ghost-town-g-social-shares-lowest-compared-to-facebook-twitter-and-even-linkedin

*User statistics for each channel taken from each channel’s official blog:

901,000,000** Facebook users: http://newsroom.fb.com/content/default.aspx?NewsAreaId=22

170,000,000 Google+ users: http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.html

161,000,000 LinkedIn users: http://press.linkedin.com/about

140,000,000 Twitter users: http://blog.twitter.com/2012/03/twitter-turns-six.html

**Research compiled and data analysed pre Facebook’s 26 July 2012 user update from 901m to 955m

ENDS –

 

Social Media Digest: Pinterest’s profiles, Cadbury’s chocolate Google+ and Tuborg’s creative new cans

Friday, March 16th, 2012

Welcome to this week’s social media digest – don’t forget to let us know what you think about this week’s stories!

1. Pinterest announced earlier this week that it would be releasing redesigned profile pages, with CEO and co-founder Ben Silbermann announcing at SXSW that he “wanted to make it more beautiful … to make your profile different in kind than the profile you have on Facebook”. Well, they’re here! We’re usually very open to social networking redesigns – Twitter and Facebook’s were both welcomed without complaint – but I’m not a fan of Pinterest’s redesign. This might just be because the new redesign has made my board hack redundant, but it doesn’t feel as streamlined as previous profile pages and is now a very different design to the Pinterest homepage. Will they be changing this to fit with the new profiles?

Pinterest

2. Greater Manchester Police, the force which raised awareness of the calls that 999 centres deal with by tweeting details of every single call logged over a 24-hour period, has been forced to apologise to the mother of a missing girl this week. The GMP reported via Twitter that the 12-year-old was found safe and well – before telling the mother. The force tweeted ‘[Missing girl] HAS BEEN FOUND BY POLICE IN THE TOWN CENTRE!!! THANK YOU PLEASE RT’, which was promptly picked up by the girl’s mother and other Twitter users who pointed out that the telephone might’ve been a more appropriate way of informing the mother. Greater Manchester Police have apologised and the tweet have been deleted – perhaps a reminder that the social way isn’t the only way.

Cadbury3. Cadbury has made its Google+ page out of chocolate. Following the launch of its new Daily Milk Bubbly bar on the social networking site, the chocolatier has celebrated 500,000 G+ ‘circlers’ by creating the edible webpage. Cadbury shared a series of photographs showing its fans how it created the page and hosted a Google+ Hangout so that users could watch the finishing touches being applied. Cadbury seems to be a fan of G+ and posts to its profile a few times a day – clever use of a network that hasn’t (yet?) been adopted by more brands.

4. Tuborg beer is asking its Facebook fans to help design its new can which will be sold throughout the summer. Tuborg, which partners itself with a number of music festivals, has launched an app inviting users to design a can or view the gallery of previously-made creations, and has enlisted graffiti artist INKIE to judge the shortlisted designs. The winner will receive tickets to Tuborg-promoted festivals this summer.

5. The BBC has confirmed that it’s working on a TV-downloading service, similar to iTunes. BBC Director General Mark Thompson told the Royal Television Society that the service, code-named ‘Project Barcelona’, will provide downloads for recently-broadcast showsBBC as well as clips from the BBC’s archive. Project Barcelona won’t replace BBC’s free-to-use iPlayer, which viewers can use to watch shows up to seven days after they’re broadcast, but will instead run alongside as a permanent way to download a show for a small fee. Following raised eyebrows and claims that the new service is just an additional licence fee, Mark Thompson said that “for decades the British public have understood the distinction between watching Dad’s Army on BBC One and then going out to buy a permanent copy of it”. It’s not yet clear when the service will launch or what the costs involved will be.

Google+ Pages; The War Hots Up

Wednesday, November 9th, 2011

Google vs FacebookThe big news this week is the launch of Google+ pages; the chance for businesses to have their own ‘profiles’ on the rapidly growing ‘logged-in search masquerading as a social media platform’.

Whilst the dust is yet to settle on how businesses view the pages in terms of their functionality and general appeal, one thing is already certain; this is the latest salvo in the intergalactic war between Google and Facebook. Both parties are slogging it out to become the undisputed kings of the internet.

Granted, they started out on world domination from very different perspectives (one being straight-forward search, the other being straight-forward social media platform), but it’s very clear that the gap between them both is narrowing, and rapidly too.

Google+We’re yet to give our score out of ten to Google+ pages, but we think that’s perhaps not the most important thing at stake here. The pages are the clearest indicator yet that Google wishes to move into territory previously owned by Facebook and seek to wrest advertising revenue away from the social network. After all, with Facebook businesses and pages, Zuckerberg’s baby has enjoyed unparalleled growth without too  many commercial challenges. Now Facebook will have to fight harder to keep its place at the top, regardless of how well Google+ pages function.

What’s next then, in this rapidly intensifying war? Only time will tell, but one thing’s for sure, we’re witnessing one of the most heated fights in the history of the web for worldwide domination and we’ve all got front-row seats.New Picture (1)

Images sourced from:

1. http://winnersdelhinews.com/2011/07/big-fight-of-dinasaurs-google-and-facebook/

2. http://mashable.com/2011/06/28/google-plus/

3. http://www.boxfituk.com/index.php?act=latestNews