Posts Tagged ‘CIPR’

Leeds PR Agency Shortlisted for Eight CIPR Awards

Wednesday, July 25th, 2012

We’re passionate about producing fantastic PR campaigns for our clients; creating stand-out ideas that meet our clients’ objectives is our number one priority. If our clients are happy, we are happy.

But we also like to test our work against our peers to see how we’re doing as an agency and entering PR awards is one such test (another is how we are ranked by our competitors: a poll by Insider magazine last year, ranked Umpf 3rd in the list of best PR agencies, not bad after just two years trading).

We’re proud to say that we’ve had a pretty fantastic 12 months winning more than 10 industry awards such as a Dadi, three CIPR PRide Awards, three Social Buzz commendations and, to cap it all off, in May this year a national award for Best UK Social Media Campaign at the CIPR Excellence Awards.  See our full list of PR and social media awards.

Our latest awards news is that, today, we’ve had all eight of our entries in this year’s CIPR Pride Awards shortlisted.  Our shortlisted categories are:

* Best PR Campaign (£10,000 and Under): two nominations for our work with two different brands
* Best Sporting PR Campaign
* Consumer Relations
* Best use of Media Relations
* Best Digital Campaign
* Best Event
* Outstanding Small Consultancy

The CIPRs recognise excellence, and reward achievement, in public relations and communications. In the CIPR’s own words: “PRoof of your success in the PR industry”.

Great work to everyone at Umpf for consistently producing brilliant PR campaigns for our clients.

Here’s to the awards do in November!

 

CIPR Success is “gob-smacking”

Friday, November 18th, 2011

Leeds PR Agency. Award winning PR AgencyUmpf’s first foray into the CIPR PRide awards was a successful one – we bagged a collection of PR awards.

The CIPRs recognise excellence and achievement in public relations and communications – ‘PRoof of success in the PR industry’ according to our industry body.

We had eight campaigns shortlisted – no mean feat in itself – and collected four gongs which highlights the strength of the PR talent within the agency.

We’re particularly pleased with the CIPR judges’ comments on our ‘Royal Fridge’ PR stunt: a “gob-smacking volume of positive media coverage and social media buzz”.

And kudos to Umpf’s Jon Priestley who won the Outstanding Young Communicator award.

Special mention to our friends at business-to-business PR agency The Right Agency who won Gold for the best Corporate and Business Communications campaign.

Umpf’s PR Awards Roll Call

1. Consumer PR – Gold winner, Umpf for GE.  Campaign:  The GE ‘Royal Fridge’: Global awareness from a £250 stunt

2. Best Use of Social Media – Gold winner, Umpf for Belling.  Campaign: Tweet Pie – The World’s Shortest Recipe Book

3. Best Use of Media Relations – Silver winner, Umpf for MyJobGroup.co.uk.  Campaign: Social ‘Notworking’

4. Outstanding Young Communicator – Gold winner, Jon Priestley, Umpf

CIPR judges’ comments:

Social Media Agency. Best Social Media CampaignPR agency Leeds. Consumer PR

Umpf Shortlisted For Nine CIPR Awards, Four Some Comms & Two Dadi Awards

Tuesday, August 30th, 2011

CIPR_logoIt’s been a fantastic month at Umpf towers with our PR and social media campaigns being recognised in various awards across the UK.

Three of the award ceremonies we submitted campaign entries for have now been shortlisted.  And 15 of the 17 awards we entered have made the cut.

DADI-FinalistAt the end of July, the Dadi awards (“Awarding Digital Excellence”) shortlisted both of our entries: The World’s First Ouch Map, which we created for Health365.com, is up for best Financial Services Campaign; and our entry for MyJobGroup.co.uk is shortlisted for best Recruitment Campaign.

Some Comms 2011 shortlistedAll four of the social media campaigns we entered into the Some Comms Awards (“A celebration of the best in social media”) have also made the cut.  We’ll find out on October 19 how our Best Use of Twitter, Best Social Media Campaign (two entries shortlisted) and Best Social Media Agency entries fared.

Then, on Friday last week Umpf was shortlisted for an incredible nine CIPR PRide Awards – among the highest number of nominations ever seen in the Yorkshire & Lincolnshire region*.

The CIPRs recognise excellence, and reward achievement, in public relations and communications.  In the CIPR’s own words: “PRoof of your success in the PR industry”.

Categories we are shortlisted for include Best Use of Media Relations, Best Consumer Relations, Best Campaign under £10,000, as well as Outstanding PR Consultancy.

And Umpf’s younger talent has also been recognised with Jon Priestley shortlisted for the Outstanding Young Communicator gong.

So, three ceremonies down, five to go – the shortlist for the international WOMMY word-of-mouth awards and the social media Social Buzz have yet to be announced.

All-in-all, it caps a fine summer for Umpf which was named in the Top Ten Social Media Agencies by digital marketing business Econsultancy earlier this year – Umpf was the only agency outside London/South East to be included in the list.

*hats off to our comrades over at Finn PR, who were also shortlisted for nine CIPRs – we’re the best of frenemies!

Social Media TV – News April 15

Friday, April 15th, 2011

Here’s the latest news in the world of social media from the last seven days. In this week’s Trending bulletin:

1. Valuations on internet businesses are madness says Boo.com
2. Spotify to cut its free service
3. UberMedia to launch Twitter rival?
4. Bloggers suing HuffPo for $315m
5. CIPR’s Social Media Best Practice Guide: Jane Wilson, CIPR’s CEO, comments
6. Freddie Flintoff in Twitter trouble

Every week we’ll be bringing you the latest social media campaigns, news and views. You can watch the latest broadcast bulletin on our home page http://www.umpf.co.uk every week or catch up with previous episodes here.

Click for more on social media campaigns.

Flacks, Hacks And Media Spamming

Thursday, September 30th, 2010

spammingA charter to tackle media spamming has been launched by the CIPR, PRCA, the Investors Relations Society and the NUJ.

At Umpf we welcome anything which supports and promotes good practice in the industry, and which improves our relationships with the media – as a former journalist myself, I’ve experience on both sides of this debate.

However, I wanted to expand on my comments in PR Week about how agency bosses and journalists should have a greater role in self-regulation.

PR agency staff don’t spam the media to deliberately offend or because they enjoy it.  They’re probably doing it because they either haven’t been taught well, or they’re being driven by those further up their agency food chain to hit coverage targets.

As agency bosses we should be advocating a quality-not-quantity mantra.

That said, I’ve seen situations in agencies where – whether it’s because they’re striving to do great work that impresses clients, or there’s a late deadline, or for some other reason – there’s an irresistible temptation to hit ‘send all’.

I do believe there’s less of this going on than this debate would suggest, but each of us – flack or hack – has a one-click email option to ‘block sender’ that would curtail the spam being sent from repeat offenders.

Read the Charter here.  Read more thoughts on the debate from Speed MD Stephen Waddington.  See more on the Inconvenient PR Truth campaign.