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Social Media Digest: PostRank Purchased, Baidu Spends & Instagram Wins

Friday, December 9th, 2011

Welcome back to our latest instalment of what’s hot in the world of social media. In case you missed it, here’s what happened over the last week:

1. Google has announced that is has bought PostRank, the online social media analysts. A message on their homepage reads: “We’re proud of what we’ve accomplished, and we now look forward to working with Google’s team to build more useful tools for measuring engagement online, and we’ll be sure to share details on our progress in the coming months.” Whether this will lead to further analytics tools for the web remains to be seen.

2. Chinese search engine Baidu will reportedly spend nearly a half-billion dollars to bring small businesses online and, among other things, train 100,000 search marketing professionals in China. As reported by both NASDAQ and AMP, Baidu will make a $470 million investment in China’s online market between now and the end of 2015.

3. Mark Zuckerberg fell foul of his own social media platform this week when it was revealed that a glitch in the security systems meant his private photos became public property. Whilst the photos were limited to holding a live chicken, killing said chicken and eating said chicken’s remains, the world tuned in to see behind the veil and glimpse the private life of the man who has made all of ours public.

4. Twitter has unveiled a new look today, features of which will be rolled out over the coming weeks. The general idea is to grow revenue through advertising. “We have to provide the simplest and fastest way for people around the world to connect to everything they care about,” Twitter Chief Executive Dick Costolo said as he introduced the new version of the site at an event at the company’s future headquarters in San Francisco.

5. Apple has released its annual iTunes Rewind, a look back at the most popular content available in the App Store over the past year. This year, top honors went to photo-sharing app Instagram, which Apple named “iPhone App of the Year.” As Apple’s reigning favorite, the app will be featured prominently in the App Store and is likely to see a significant surge in downloads. Instagram lets you shoot photos, apply polaroid-like filters and share your creations on Facebook, Twitter, Tumblr and other popular social networks.

Tags: Apple, Baidu, Facebook, Google, Instagram, PostRank, social media, Twitter
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Social Media Round-up of the Week – 26th April

Tuesday, April 26th, 2011

Welcome back to our weekly instalment of what’s hot in the world of social media. In case you missed what happened over the past week, here’s a run-down of our top seven:

Wayne Rooney on Twitter

1. Facebook has this week enhanced its content sharing functionality with the launch of a ‘send’ button. More private than its ‘like’ counterpart, the new button will allow users to send content to a specified person or group, rather than being visible to all friends.

2. Footballers and Twitter have been hitting the headlines this week. A player from Berwick Rangers has been sacked after making negative comments about Neil Lennon being targeted by bombers. Described in an official statement as ‘a young footballer on an amateur contract with the club’, the player in question has had his contract terminated and since closed down his Twitter account.

3. Meanwhile, Manchester United’s Darren Gibson lasted just two hours on Twitter this weekend after abusive messages led him to close his account – @dgibbo28. Wayne Rooney fared better, joining the social networking site on Sunday as @Wazzaroon08, and quickly racking up around 240,000 followers.

4. West Midland’s Police tweeted through a day in court in the UK’s first tweet-a-thon last Tuesday. The initiative was launched to give the public “peace of mind that justice was being done”. Five West Midland’s Police press officers tweeted real time results from Birmingham Magistrates Court to show the range of offenders that police deal with on a day-to-day basis.

5. Widespread privacy fears were sparked after claims emerged that Apple’s iPhone is secretly keeping track of its users movements, saving the data to a secret file which is copied to the owners computer when synchronised. The file is said to contain details of latitude and longitude of the phone’s recorded coordinates along with a timestamp. Accessible by a simple programme, the details could easily be downloaded if the phone was stolen or accessed by a third party. Steve Jobs has since responsed.

6. The Royal wedding is mentioned online once every 10 seconds a study by Greenlight has revealed. Data showed an average 9,000 posts a day on the subject with online noise on the Royal Wedding rising 700% since March.

7. Facebook has launched a platform aimed at advertising, PR and media agencies. Described by US magazine Adage as a “first step in a give-and-take dialogue between Facebook and the creative advertising world”, Facebook Studio will be a stand-alone community for creatives to share ideas, comment on campaigns and learn how to build successful Facebook pages.