Burberry just became the first brand to create a QR-style ‘Snapcode’ on their products to nudge shoppers onto Snapchat Discover. The new feature gives Snapchat users access to exclusive content when they are in stores.
This is not Burberry’s first Snapchat exclusive; last year it live-streamed a fashion show to the app, which it claimed delivered 100 million+ impressions.
Burberry is using this as a means of promoting their latest men’s fragrance launch, Mr. Burberry. Content created for its Snapchat channel includes a director’s cut of the campaign ad, grooming and tailoring tips and a behind-the-scenes video. This content will disappear after 24 hours and after that, will only be accessible by users scanning the physical ‘Snapcode’.
Universal has become the first brand in the UK to launch a campaign using Twitter’s First View, a premium video advert offering.
— UniversalPicturesUK (@universaluk) March 31, 2016
The new feature essentially allows brands to place their video ad at the top of users’ timelines and guarantees it will be seen first in that list of tweets.
Universal is using the feature to promote The Huntsman: Winter’s War. MediaCom, NBC-Universal’s media agency in the UK, brokered the deal for an undisclosed fee.
Sports fans rejoice. Twitter has announced that it will be broadcasting 10 NFL matches for free after reaching an agreement to show Thursday night games online.
Twitter beat out companies, such as Yahoo and Amazon, for the rights that also include in-game highlights as well as analysis before matches live-streamed through Periscope.
NFL commissioner Roger Goodell said “Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football.”
Facebook’s CEO Mark Zuckerberg announced this week that its Facebook Live broadcasting feature is now available to all Facebook users, making it easier to create, share and discover live videos.
American fast food brand Sonic has developed square milkshakes, designed specifically for Instagram (yes, this is no joke). Sold exclusively at Coachella festival, the “Square Shakes” were developed by Instagram celeb Chef Jacques La Merde (French translation = Chef Jack the Sh*t) who’s gained popularity by poking fun at how fine dining is intricately plated.
PR & social media, with a bit more