CIPR Success is “gob-smacking”

Adrian Johnson

November 18th, 2011

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Leeds PR Agency. Award winning PR AgencyUmpf’s first foray into the CIPR PRide awards was a successful one – we bagged a collection of PR awards.

The CIPRs recognise excellence and achievement in public relations and communications – ‘PRoof of success in the PR industry’ according to our industry body.

We had eight campaigns shortlisted – no mean feat in itself – and collected four gongs which highlights the strength of the PR talent within the agency.

We’re particularly pleased with the CIPR judges’ comments on our ‘Royal Fridge’ PR stunt: a “gob-smacking volume of positive media coverage and social media buzz”.

And kudos to Umpf’s Jon Priestley who won the Outstanding Young Communicator award.

Special mention to our friends at business-to-business PR agency The Right Agency who won Gold for the best Corporate and Business Communications campaign.

Umpf’s PR Awards Roll Call

1. Consumer PR – Gold winner, Umpf for GE.  Campaign:  The GE ‘Royal Fridge’: Global awareness from a £250 stunt

2. Best Use of Social Media – Gold winner, Umpf for Belling.  Campaign: Tweet Pie – The World’s Shortest Recipe Book

3. Best Use of Media Relations – Silver winner, Umpf for MyJobGroup.co.uk.  Campaign: Social ‘Notworking’

4. Outstanding Young Communicator – Gold winner, Jon Priestley, Umpf

CIPR judges’ comments:

Social Media Agency. Best Social Media CampaignPR agency Leeds. Consumer PR

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