This week Instagram announced that brands will be able to sponsor influencer posts and promote them as if they were one of their own adverts.
The move is part of a bigger effort for the social media platform to make the influencer marketing process more transparent.
The new ‘branded content ads’ allow brands to promote the posts widely, just as a normal ad on the platform, rather than to the influencer’s own followers via their sponsored post.
— PRWeek UK (@prweekuknews) March 6, 2019
Earlier this week, the royal family released new social media guidelines in a bid to tackle online abuse.
In a statement, the palace explained that online abuse will no longer be tolerated on their social media channels, and that any users leaving offensive or abusive comments will be blocked and may be reported to police.
The statement added: “We ask that anyone engaging with our social media channels shows courtesy, kindness and respect for all other members of our social media communities.
“In order to help create this safe environment we have set out some guidelines which apply to any engagement with us or other members of the community on any of our social media channels.”
In recent months, Meghan Markle and Kate Middleton have often been the targets of online abuse. Let’s hope this goes some way towards silencing that.
— The Royal Family (@RoyalFamily) March 4, 2019
Keeping to the royal theme, Instagram went into overdrive on Thursday when The Queen published her very first post.
HRH used an iPad to send the carefully crafted post, during a visit to London’s Science Museum.
Today, The Queen has published her first @instagram post on The Royal Family's Instagram channel, to celebrate a visit to the @sciencemuseum
Take a look here https://t.co/fwQKuMiH4H pic.twitter.com/EozHCjqalx
— The Royal Family (@RoyalFamily) March 7, 2019
PR & social media, with a bit more