Friday Social: Facebook Bonfire, Bitmojis and Tweetstorms

Juliette

September 15th, 2017

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Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.  Let us know your thoughts in the comments or via Twitter – @Umpf

Things are hotting up with Facebook Bonfire

Earlier this week, news spread like wildfire (sorry) about Facebook’s new group video chat app.

‘Bonfire’ lets users host video chats with groups of friends, with added Snapchat-style effects and overlays.

So far it’s only been made available to a limited number of smartphone users in Denmark, and it seems to have been designed with younger Facebook users in mind.

It’s no wonder, as according to a recent report, the social network’s user base of 12 to 17-year-olds in the UK and USA are becoming less-engaged with Facebook, and are logging in less frequently, spending less time on it and even quitting it altogether.

We’re interested to see if this helps address the problem…

Facebook Bonfire

Snapchat gives Bitmojis a boost

Snapchat users can now create customizable Bitmojis of themselves to place into the real world (well, kind of).

Snapchat is moving things forward with its Bitmoji feature after acquiring the virtual avatar app for around $100 million last year.

The 3D Bitmojis will be accessible through the app’s rear facing camera. Whilst it’s a cool idea, nothing can beat Snapchat’s popular dancing hot dog…

Bitmoji

Twitter causes a storm with new feature

Whether you enjoy writing, reading – or maybe even causing – a tweetstorm, Twitter is working on a new feature that aims to make it easier than ever.

For those out of the loop, a tweetstorm is a stream of tweets that follow the same topic or thread of conversation. This can be done by tweeting and then replying to that original tweet, and then replying to each tweet in succession to keep the thread going.

Sounds complicated, but now the social media network is looking to make tweetstorms simpler with a built-in tweetstorming feature that appears to automatically split text up into individual tweets with an added tweet count at the end.

We can think of a few people who could make use of this particular function (we won’t name them on here though!)

Instagram issues apology

Instagram’s content moderators have hit the headlines once again – this time for taking down a photo of 12-year-old Harry Beswick, who was born with Goldenhar syndrome.

Instagram has apologized for the error in taking down the photo, which was posted by Harry’s mother Charlie, who runs a parenting blog and Instagram account where she posts about parenting Harry and his twin brother Oliver.

An Instagram spokeswoman said: “We mistakenly removed the photo, but quickly restored it as soon as the mistake was brought to our attention. We have apologized to the family.”

In a Facebook post, Charlie explained: “What do you see when you look at my boy? I see the most beautiful smile, wonderful heart and purest love.”

We couldn’t agree more! Check out the family’s Instagram here.

Harry - Instagram

And finally...

We couldn’t leave without mentioning our new favourite four-legged hero.

A video has gone viral on Twitter after a dog was filmed sneakily stealing a snack in the middle of a Chilean news programme.

At the time of writing, the tweet has been liked more than 104,000 times. Have a watch – you’ll have to look closely to spot it!

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PR & social media, with a bit more