#SheMeansBusiness, The World’s First Robot Lawyer and NHS Uses Snapchat

Amy Miller

March 10th, 2017

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Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.  Let us know your thoughts in the comments or via Twitter – @Umpf

Facebook Criticism

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Facebook has faced extreme criticism for the way it has handled numerous reports of sexualised images of children, reported by the BBC. An investigation discovered a large amount of indecent photographs, including images from groups of men who discussed swapping child abuse material.

Facebook encourages users to report inappropriate content via its “report button”. The BBC did so with 100 images that appeared to break Facebook guidelines. Of the 100 images submitted to Facebook only 18 were removed.

NHS uses Snapchat to attract new recruits during National Apprenticeship Week

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The NHS, the UK’s largest employer has turned to Snapchat to launch a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week.

The Snapchat campaign – which is a first for the Health Education England’s Health Careers service, which is running the campaign – is part of a wider #NHyeS campaign to position the NHS in England as a major employer of apprentices and, with more than 150 different roles on offer, highlight the range of options available to young people.

A new filter, with a visual cue to each of the roles available, will be used for each of the five days of National Apprenticeship Week (6-10 March) and each will be live at more than 20 Job Centres in ten cities across the country.

 

The World’s First Robot Lawyer

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A chatbot that helped overturn 160,000 parking tickets is now giving free legal aid to asylum-seeking refugees through Facebook.

Joshua Browder has created a robot lawyer aiming to provide refugees with free legal advice. According to The Guardian, the chatbot aids refugees through Facebook Messenger by asking them a series of questions relating to documents and whether they are eligible for asylum protection. The robot lawyer uses the information to automatically fill out forms and submit them on behalf of its ‘clients’.

Twitter Moments Launch Their Own Analytics

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Twitter Moments, Twitter’s own take on short-form content told as a series of connected tweets, has launched its own analytics. This will allow creators of Moments to track how well their content is performing on Twitter, by offering details on opens, likes, shares and more.

Twitter Moments kicked off in 2015, as a response to the hugely popular Snapchat Stories. Similar to Stories, Moments are designed to be quick and a fairly simple-to-follow pieces of content. The difference being, instead of images, they string together a collection of tweets to tell a story.

 

#SheMeansBusiness

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In the past year, Facebook has put a rather large emphasis on live-streaming, running a major advertising campaign and pushing up the organic reach of Facebook Live videos.

Facebook’s latest Live initiative coincided with International Women’s Day, which was celebrated this week (March 8th). Tying into the event, Facebook called on its users to participate in their #SheMeansBusiness live-streaming event. Facebook shared knowledge and inspiration from a series of women from across the globe.

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PR & social media, with a bit more